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Tale End: Liar, Liar

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 Tale End: Liar, Liar

Tale End: Liar, Liar

 

[dropcap cap=A] woman walks into the store, breathing fire because “I bought this ring for my 5-year-old daughter for Christmas, and when she opened the box, this is what she found … the ring all mangled, bent and the stone in pieces. How can you deliver such a product? I’ll never shop here again!” Before I could say a word, her daughter tugged at her mother’s dress and professed. “No Mommy. Remember? I stepped on the ring by accident!”[/dropcap]

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 Paul Michaels
Michaels Jewelers, Waterbury, CT

[span class=note]This story is from the October 2009 edition of INSTORE[/span]

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SPONSORED VIDEO

Windsor Jewelers: Building for Tomorrow with Wilkerson

After 43 years in the jewelry industry, Windsor Jewelers' President Rob Simon knows the value of trusted partnerships. When planning a store expansion in Winston-Salem, North Carolina, he turned to Wilkerson to transform existing inventory into construction capital. "There have been very few companies I've dealt with that I totally trust," Simon shares. "Wilkerson understands their success is 100% based on your success." The partnership enabled Windsor to fund new showcases and construction while maintaining their position as their community's premier jeweler. For Simon, the choice was clear: "Over the years, I've been abused in every direction there is by different people in this industry, so I know what to avoid. One company not to avoid is Wilkerson."

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In the End

Tale End: Liar, Liar

Published

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 Tale End: Liar, Liar

Tale End: Liar, Liar

 

Advertisement

[dropcap cap=A] woman walks into the store, breathing fire because “I bought this ring for my 5-year-old daughter for Christmas, and when she opened the box, this is what she found … the ring all mangled, bent and the stone in pieces. How can you deliver such a product? I’ll never shop here again!” Before I could say a word, her daughter tugged at her mother’s dress and professed. “No Mommy. Remember? I stepped on the ring by accident!”[/dropcap]

 Paul Michaels
Michaels Jewelers, Waterbury, CT

[span class=note]This story is from the October 2009 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Windsor Jewelers: Building for Tomorrow with Wilkerson

After 43 years in the jewelry industry, Windsor Jewelers' President Rob Simon knows the value of trusted partnerships. When planning a store expansion in Winston-Salem, North Carolina, he turned to Wilkerson to transform existing inventory into construction capital. "There have been very few companies I've dealt with that I totally trust," Simon shares. "Wilkerson understands their success is 100% based on your success." The partnership enabled Windsor to fund new showcases and construction while maintaining their position as their community's premier jeweler. For Simon, the choice was clear: "Over the years, I've been abused in every direction there is by different people in this industry, so I know what to avoid. One company not to avoid is Wilkerson."

Promoted Headlines

Most Popular