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Tale End: Liar, Liar

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 Tale End: Liar, Liar

Tale End: Liar, Liar

 

[dropcap cap=A] woman walks into the store, breathing fire because “I bought this ring for my 5-year-old daughter for Christmas, and when she opened the box, this is what she found … the ring all mangled, bent and the stone in pieces. How can you deliver such a product? I’ll never shop here again!” Before I could say a word, her daughter tugged at her mother’s dress and professed. “No Mommy. Remember? I stepped on the ring by accident!”[/dropcap]

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 Paul Michaels
Michaels Jewelers, Waterbury, CT

[span class=note]This story is from the October 2009 edition of INSTORE[/span]

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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In the End

Tale End: Liar, Liar

Published

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 Tale End: Liar, Liar

Tale End: Liar, Liar

 

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[dropcap cap=A] woman walks into the store, breathing fire because “I bought this ring for my 5-year-old daughter for Christmas, and when she opened the box, this is what she found … the ring all mangled, bent and the stone in pieces. How can you deliver such a product? I’ll never shop here again!” Before I could say a word, her daughter tugged at her mother’s dress and professed. “No Mommy. Remember? I stepped on the ring by accident!”[/dropcap]

 Paul Michaels
Michaels Jewelers, Waterbury, CT

[span class=note]This story is from the October 2009 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular