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Tale End: Liar, Liar

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 Tale End: Liar, Liar

Tale End: Liar, Liar

 

[dropcap cap=A] woman walks into the store, breathing fire because “I bought this ring for my 5-year-old daughter for Christmas, and when she opened the box, this is what she found … the ring all mangled, bent and the stone in pieces. How can you deliver such a product? I’ll never shop here again!” Before I could say a word, her daughter tugged at her mother’s dress and professed. “No Mommy. Remember? I stepped on the ring by accident!”[/dropcap]

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 Paul Michaels
Michaels Jewelers, Waterbury, CT

[span class=note]This story is from the October 2009 edition of INSTORE[/span]

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SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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In the End

Tale End: Liar, Liar

Published

on

 

 

 Tale End: Liar, Liar

Tale End: Liar, Liar

 

[dropcap cap=A] woman walks into the store, breathing fire because “I bought this ring for my 5-year-old daughter for Christmas, and when she opened the box, this is what she found … the ring all mangled, bent and the stone in pieces. How can you deliver such a product? I’ll never shop here again!” Before I could say a word, her daughter tugged at her mother’s dress and professed. “No Mommy. Remember? I stepped on the ring by accident!”[/dropcap]

Advertisement

 Paul Michaels
Michaels Jewelers, Waterbury, CT

[span class=note]This story is from the October 2009 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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