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Tale End: Return of the Blob

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This month’s “True Tale” is a real horror story

 

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[dropcap cap=Several years ago,] I remember hearing a tale of a young lady who brought all of her jewelry to a jeweler and wanted it all put together into one piece. The jeweler told her she had enough gold, gemstones and diamonds to make many pieces. She insisted she only wanted one. She insisted he put them all together without taking out any of the stone and melt them all together, and she wanted to watch. He explained what would happen to the colored stones and diamonds, but she insisted. When he was finished with the blob, she had a huge smile on her face and wanted it boxed. Her cheating ex wanted back all the jewelry he’d given her, and she was giving it back. [/dropcap]

Linda Griffiths
Hoover Jewelers, Kearney, NE

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[span class=note]This story is from the November 2009 edition of INSTORE[/span]

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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In the End

Tale End: Return of the Blob

Published

on

This month’s “True Tale” is a real horror story

 

{rokbox}images/stories/INSTORE/Fun/in_the_end/tale_end_11-09.jpg{/rokbox}

[h5]THUMBNAIL – CLICK TO ENLARGE GRAPHIC [/h5]

[dropcap cap=Several years ago,] I remember hearing a tale of a young lady who brought all of her jewelry to a jeweler and wanted it all put together into one piece. The jeweler told her she had enough gold, gemstones and diamonds to make many pieces. She insisted she only wanted one. She insisted he put them all together without taking out any of the stone and melt them all together, and she wanted to watch. He explained what would happen to the colored stones and diamonds, but she insisted. When he was finished with the blob, she had a huge smile on her face and wanted it boxed. Her cheating ex wanted back all the jewelry he’d given her, and she was giving it back. [/dropcap]

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Linda Griffiths
Hoover Jewelers, Kearney, NE

[span class=note]This story is from the November 2009 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular