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Tale End: Trend Setter

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Tale End: Trend Setter[dropcap cap=A]s we were dressing for a black-tie charity event one evening, we couldn’t find my husband’s bow tie. Crisis! Feeling creative, and struggling with his collar (and bad temper), I managed to substitute one of our pins — matte onyx and gold — instead. He grumbled, but finally wore it, and even enjoyed it. (“Told you so!”)[/dropcap]

Then I decided to perform a public service for America and start a trend to liberate all the beleaguered males from the horrors of the bow tie: I moved a number of our more geometric, understated, slow-moving ladies’ pins to the men’s case. They looked good there.

Sure enough, when the wife of one of our clients, a theater director, came in to buy him an anniversary gift, what do you think I immediately suggested? Yes, and she did buy him a nice fan-shaped onyx pin.

What I didn’t know at the time was that he had just won a Tony award, and soon enough, I had the pleasure of cutting out from my newspaper the picture of award-winning director Robert Hall’s nomination. Fastened to the collar of his dress shirt was a fan-shaped pin — my pin! I started a trend!

[h4]Eve J. Alfillé[/h4]
Eve J. Alfillé Gallery and Studio, Evanston, IL

Tale End: Trend Setter

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[span class=note]This story is from the December 2010 edition of INSTORE[/span]

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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In the End

Tale End: Trend Setter

Published

on

Tale End: Trend Setter[dropcap cap=A]s we were dressing for a black-tie charity event one evening, we couldn’t find my husband’s bow tie. Crisis! Feeling creative, and struggling with his collar (and bad temper), I managed to substitute one of our pins — matte onyx and gold — instead. He grumbled, but finally wore it, and even enjoyed it. (“Told you so!”)[/dropcap]

Then I decided to perform a public service for America and start a trend to liberate all the beleaguered males from the horrors of the bow tie: I moved a number of our more geometric, understated, slow-moving ladies’ pins to the men’s case. They looked good there.

Sure enough, when the wife of one of our clients, a theater director, came in to buy him an anniversary gift, what do you think I immediately suggested? Yes, and she did buy him a nice fan-shaped onyx pin.

What I didn’t know at the time was that he had just won a Tony award, and soon enough, I had the pleasure of cutting out from my newspaper the picture of award-winning director Robert Hall’s nomination. Fastened to the collar of his dress shirt was a fan-shaped pin — my pin! I started a trend!

[h4]Eve J. Alfillé[/h4]
Eve J. Alfillé Gallery and Studio, Evanston, IL

Advertisement

Tale End: Trend Setter

[span class=note]This story is from the December 2010 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular