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Tale End: Trend Setter

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Tale End: Trend Setter[dropcap cap=A]s we were dressing for a black-tie charity event one evening, we couldn’t find my husband’s bow tie. Crisis! Feeling creative, and struggling with his collar (and bad temper), I managed to substitute one of our pins — matte onyx and gold — instead. He grumbled, but finally wore it, and even enjoyed it. (“Told you so!”)[/dropcap]

Then I decided to perform a public service for America and start a trend to liberate all the beleaguered males from the horrors of the bow tie: I moved a number of our more geometric, understated, slow-moving ladies’ pins to the men’s case. They looked good there.

Sure enough, when the wife of one of our clients, a theater director, came in to buy him an anniversary gift, what do you think I immediately suggested? Yes, and she did buy him a nice fan-shaped onyx pin.

What I didn’t know at the time was that he had just won a Tony award, and soon enough, I had the pleasure of cutting out from my newspaper the picture of award-winning director Robert Hall’s nomination. Fastened to the collar of his dress shirt was a fan-shaped pin — my pin! I started a trend!

[h4]Eve J. Alfillé[/h4]
Eve J. Alfillé Gallery and Studio, Evanston, IL

Tale End: Trend Setter

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[span class=note]This story is from the December 2010 edition of INSTORE[/span]

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When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

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In the End

Tale End: Trend Setter

Published

on

Tale End: Trend Setter[dropcap cap=A]s we were dressing for a black-tie charity event one evening, we couldn’t find my husband’s bow tie. Crisis! Feeling creative, and struggling with his collar (and bad temper), I managed to substitute one of our pins — matte onyx and gold — instead. He grumbled, but finally wore it, and even enjoyed it. (“Told you so!”)[/dropcap]

Then I decided to perform a public service for America and start a trend to liberate all the beleaguered males from the horrors of the bow tie: I moved a number of our more geometric, understated, slow-moving ladies’ pins to the men’s case. They looked good there.

Sure enough, when the wife of one of our clients, a theater director, came in to buy him an anniversary gift, what do you think I immediately suggested? Yes, and she did buy him a nice fan-shaped onyx pin.

What I didn’t know at the time was that he had just won a Tony award, and soon enough, I had the pleasure of cutting out from my newspaper the picture of award-winning director Robert Hall’s nomination. Fastened to the collar of his dress shirt was a fan-shaped pin — my pin! I started a trend!

[h4]Eve J. Alfillé[/h4]
Eve J. Alfillé Gallery and Studio, Evanston, IL

Advertisement

Tale End: Trend Setter

[span class=note]This story is from the December 2010 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Maximize Every Sale with Wilkerson

When it’s time to run a sale, whether it’s a retirement, going-out-of-business, anniversary or “we’ve got too much merchandise” sale, let Wilkerson handle the details. The Diamond Galleria did just that when they selected Wilkerson to run its liquidation sale. According to Sharon, their CPA, it was the right choice. “We could have done a going-out-of-business sale ourselves and done 30 to 40 percent of what we actually sold with Wilkerson involved,” she says. Seeing the strategies that Wilkerson puts in place for every sale was something that convinced her they had made the right move. “I would highly recommend Wilkerson to anyone considering this type of sale.”

Promoted Headlines

Most Popular