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Tale End: Trend Setter

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Tale End: Trend Setter[dropcap cap=A]s we were dressing for a black-tie charity event one evening, we couldn’t find my husband’s bow tie. Crisis! Feeling creative, and struggling with his collar (and bad temper), I managed to substitute one of our pins — matte onyx and gold — instead. He grumbled, but finally wore it, and even enjoyed it. (“Told you so!”)[/dropcap]

Then I decided to perform a public service for America and start a trend to liberate all the beleaguered males from the horrors of the bow tie: I moved a number of our more geometric, understated, slow-moving ladies’ pins to the men’s case. They looked good there.

Sure enough, when the wife of one of our clients, a theater director, came in to buy him an anniversary gift, what do you think I immediately suggested? Yes, and she did buy him a nice fan-shaped onyx pin.

What I didn’t know at the time was that he had just won a Tony award, and soon enough, I had the pleasure of cutting out from my newspaper the picture of award-winning director Robert Hall’s nomination. Fastened to the collar of his dress shirt was a fan-shaped pin — my pin! I started a trend!

[h4]Eve J. Alfillé[/h4]
Eve J. Alfillé Gallery and Studio, Evanston, IL

Tale End: Trend Setter

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[span class=note]This story is from the December 2010 edition of INSTORE[/span]

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Wilkerson Testimonials | C. Aaron Peñaloza Jewelers

Wilkerson Paves the Way for the Future

After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

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In the End

Tale End: Trend Setter

Published

on

Tale End: Trend Setter[dropcap cap=A]s we were dressing for a black-tie charity event one evening, we couldn’t find my husband’s bow tie. Crisis! Feeling creative, and struggling with his collar (and bad temper), I managed to substitute one of our pins — matte onyx and gold — instead. He grumbled, but finally wore it, and even enjoyed it. (“Told you so!”)[/dropcap]

Then I decided to perform a public service for America and start a trend to liberate all the beleaguered males from the horrors of the bow tie: I moved a number of our more geometric, understated, slow-moving ladies’ pins to the men’s case. They looked good there.

Sure enough, when the wife of one of our clients, a theater director, came in to buy him an anniversary gift, what do you think I immediately suggested? Yes, and she did buy him a nice fan-shaped onyx pin.

What I didn’t know at the time was that he had just won a Tony award, and soon enough, I had the pleasure of cutting out from my newspaper the picture of award-winning director Robert Hall’s nomination. Fastened to the collar of his dress shirt was a fan-shaped pin — my pin! I started a trend!

[h4]Eve J. Alfillé[/h4]
Eve J. Alfillé Gallery and Studio, Evanston, IL

Advertisement

Tale End: Trend Setter

[span class=note]This story is from the December 2010 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | C. Aaron Peñaloza Jewelers

Wilkerson Paves the Way for the Future

After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

Promoted Headlines

Most Popular