Connect with us

Tale End: With Certainty

Published

on

 Tale End: With Certainty

 

[dropcap cap=One busy December day,] a woman came in with a very old box from our store and said she would like to exchange a necklace she had been given. Upon seeing the necklace I knew it was something we’d sold at least 15 and maybe closer to 20 years before. I tactfully explained our return and exchange policy — which is pretty liberal — but made it clear that I was aware of how long ago the piece had been purchased. To the shock of all who were eavesdropping, she said, “Oh, I received it for Christmas 17 years ago and I have never been sure that it is really me, but I wanted to be sure I didn’t like it before bringing it back.” [/dropcap]

Tory Michel
Tory’s Jewelry, Marblehead, MA

[span class=note]This story is from the December 2009 edition of INSTORE[/span]

Advertisement

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular

In the End

Tale End: With Certainty

Published

on

 Tale End: With Certainty

 

[dropcap cap=One busy December day,] a woman came in with a very old box from our store and said she would like to exchange a necklace she had been given. Upon seeing the necklace I knew it was something we’d sold at least 15 and maybe closer to 20 years before. I tactfully explained our return and exchange policy — which is pretty liberal — but made it clear that I was aware of how long ago the piece had been purchased. To the shock of all who were eavesdropping, she said, “Oh, I received it for Christmas 17 years ago and I have never been sure that it is really me, but I wanted to be sure I didn’t like it before bringing it back.” [/dropcap]

Tory Michel
Tory’s Jewelry, Marblehead, MA

[span class=note]This story is from the December 2009 edition of INSTORE[/span]

Advertisement

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular