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Tale End: With Certainty

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 Tale End: With Certainty

 

[dropcap cap=One busy December day,] a woman came in with a very old box from our store and said she would like to exchange a necklace she had been given. Upon seeing the necklace I knew it was something we’d sold at least 15 and maybe closer to 20 years before. I tactfully explained our return and exchange policy — which is pretty liberal — but made it clear that I was aware of how long ago the piece had been purchased. To the shock of all who were eavesdropping, she said, “Oh, I received it for Christmas 17 years ago and I have never been sure that it is really me, but I wanted to be sure I didn’t like it before bringing it back.” [/dropcap]

Tory Michel
Tory’s Jewelry, Marblehead, MA

[span class=note]This story is from the December 2009 edition of INSTORE[/span]

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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In the End

Tale End: With Certainty

Published

on

 Tale End: With Certainty

 

[dropcap cap=One busy December day,] a woman came in with a very old box from our store and said she would like to exchange a necklace she had been given. Upon seeing the necklace I knew it was something we’d sold at least 15 and maybe closer to 20 years before. I tactfully explained our return and exchange policy — which is pretty liberal — but made it clear that I was aware of how long ago the piece had been purchased. To the shock of all who were eavesdropping, she said, “Oh, I received it for Christmas 17 years ago and I have never been sure that it is really me, but I wanted to be sure I didn’t like it before bringing it back.” [/dropcap]

Tory Michel
Tory’s Jewelry, Marblehead, MA

[span class=note]This story is from the December 2009 edition of INSTORE[/span]

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular