Tale End: With Certainty

Published

16 years ago

November 21, 2009

Tale End: With Certainty

[dropcap cap=One busy December day,] a woman came in with a very old box from our store and said she would like to exchange a necklace she had been given. Upon seeing the necklace I knew it was something we’d sold at least 15 and maybe closer to 20 years before. I tactfully explained our return and exchange policy — which is pretty liberal — but made it clear that I was aware of how long ago the piece had been purchased. To the shock of all who were eavesdropping, she said, “Oh, I received it for Christmas 17 years ago and I have never been sure that it is really me, but I wanted to be sure I didn’t like it before bringing it back.” [/dropcap]

Tory Michel
Tory’s Jewelry, Marblehead, MA

[span class=note]This story is from the December 2009 edition of INSTORE[/span]

How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."