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Tell Your Customers NOT to Do This When Proposing

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Prepare to cringe.

If you sell lot of engagement rings, you might be accustomed to handing out a few tips on how to propose.

Well, here’s something you can advise hopeful grooms NOT to do.

Inside edition reports that Isaiah Adams decided to propose to his girlfriend, Grace, at a Maryland waterfall. She happily said yes, but when he went to give her the ring he’d selected, things didn’t go so well.

The jewelry tumbled into the waterfall and hasn’t been seen since.

His girlfriend told the TV program: “I was crying with happiness but then I was crying with fear all at the same time.”

It’s not all bad, though. They still plan to get married.

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Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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