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Tell Your Customers NOT to Do This When Proposing

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Prepare to cringe.

If you sell lot of engagement rings, you might be accustomed to handing out a few tips on how to propose.

Well, here’s something you can advise hopeful grooms NOT to do.

Inside edition reports that Isaiah Adams decided to propose to his girlfriend, Grace, at a Maryland waterfall. She happily said yes, but when he went to give her the ring he’d selected, things didn’t go so well.

The jewelry tumbled into the waterfall and hasn’t been seen since.

His girlfriend told the TV program: “I was crying with happiness but then I was crying with fear all at the same time.”

It’s not all bad, though. They still plan to get married.

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MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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