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Tell Your Customers NOT to Do This When Proposing

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Prepare to cringe.

If you sell lot of engagement rings, you might be accustomed to handing out a few tips on how to propose.

Well, here’s something you can advise hopeful grooms NOT to do.

Inside edition reports that Isaiah Adams decided to propose to his girlfriend, Grace, at a Maryland waterfall. She happily said yes, but when he went to give her the ring he’d selected, things didn’t go so well.

The jewelry tumbled into the waterfall and hasn’t been seen since.

His girlfriend told the TV program: “I was crying with happiness but then I was crying with fear all at the same time.”

It’s not all bad, though. They still plan to get married.

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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