(PRESS RELEASE) In a recent article published in The Wall Street Journal, tennis bracelets are “shining brighter than ever.” The article states the ever-growing popularity of tennis bracelets for both men and women. It is interesting that the popularity of the “tennis bracelet” occurred when tennis champion Chris Evert wore hers to play in the ‘70s and ‘80s. She dropped hers on the court during a US Open match in 1978, and it gained major publicity. Then in the ‘80s it became known as the “tennis bracelet.”
While diamond tennis bracelets/jewelry may have been worn to country clubs, weddings, or fancy affairs, they are now being worn every day. Women and men of all ages are wearing them to the gym, food stores and for everyday occasions. Stackable tennis bracelets are also a trend in a variety of sizes and colors. In addition, with the bright and beautiful lab created diamonds, a tennis bracelet may now be purchased below $1,000. These less expensive lab created diamonds have revolutionized the market for “a category that typically zoomed up to $30,000 -$40,000.”
The lab-grown diamond industry is gaining traction among millennials and shoppers of all ages. Lab grown diamonds are real diamonds and exhibit the same sparkle and fire as natural diamonds. GN Diamond offers lab grown diamonds in a variety of shapes and sizes and also have expanded to offer gorgeous, “bubblicious” fancy pink, fancy green and “cotton candy” ,fancy blues. Lab created diamond studs have grown exponentially as well as all finished jewelry.
Natural diamond jewelry continues to rise in 2022. Insurance discounts through Gemprint technology on natural finished jewelry and natural diamonds helps jewelers create a point of distinction and close more sales among consumers. The GN 100% trade-in guarantee also encourages jewelers to invest in natural, finished diamond jewelry and natural diamonds especially going into the holiday season.
Visit GN Diamond 24/7 at www.gndiamond.com, or call 800-724-8810, sales@gndiamond.com
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
