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Tennis Jewelry is Today’s New Trend

Tennis bracelets are “shining brighter than ever,” article says.

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(PRESS RELEASE) In a recent article published in The Wall Street Journal, tennis bracelets are “shining brighter than ever.” The article states the ever-growing popularity of tennis bracelets for both men and women. It is interesting that the popularity of the “tennis bracelet” occurred when tennis champion Chris Evert wore hers to play in the ‘70s and ‘80s. She dropped hers on the court during a US Open match in 1978, and it gained major publicity. Then in the ‘80s it became known as the “tennis bracelet.”

While diamond tennis bracelets/jewelry may have been worn to country clubs, weddings, or fancy affairs, they are now being worn every day. Women and men of all ages are wearing them to the gym, food stores and for everyday occasions. Stackable tennis bracelets are also a trend in a variety of sizes and colors. In addition, with the bright and beautiful lab created diamonds, a tennis bracelet may now be purchased below $1,000. These less expensive lab created diamonds have revolutionized the market for “a category that typically zoomed up to $30,000 -$40,000.”

The lab-grown diamond industry is gaining traction among millennials and shoppers of all ages. Lab grown diamonds are real diamonds and exhibit the same sparkle and fire as natural diamonds. GN Diamond offers lab grown diamonds in a variety of shapes and sizes and also have expanded to offer gorgeous, “bubblicious” fancy pink, fancy green and “cotton candy” ,fancy blues. Lab created diamond studs have grown exponentially as well as all finished jewelry.

Natural diamond jewelry continues to rise in 2022. Insurance discounts through Gemprint technology on natural finished jewelry and natural diamonds helps jewelers create a point of distinction and close more sales among consumers. The GN 100% trade-in guarantee also encourages jewelers to invest in natural, finished diamond jewelry and natural diamonds especially going into the holiday season.

Visit GN Diamond 24/7 at www.gndiamond.com, or call 800-724-8810, [email protected]

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Richard Frank of Goldstein’s Jewelry in Mobile, Ala., had worked in his family’s store since he was 13-years old. As its owner, he was proud to be at the helm of Mobile’s oldest jewelry store, an AGS, IJO and RJO member business. But there comes a time in every jeweler’s life when a decision must be made regarding the future. And for Frank, that meant turning the store over to new owners. He chose Wilkerson to handle the sale, a decision, he says, made a long time ago. “Their reputation is such that all the things we value are what they value,” he says. And the results surpassed Frank’s own expectations. Would he recommend Wilkerson for other jewelers who are considering a going-out-of-business or retirement sale? “If you’re contemplating a sale to maximize the return on your business, there is no one else in the industry that I could even think of recommending.”

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