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Teva Diamonds Presents: Everything You Need to Know about HPHT Earth-Mined Diamonds—But Were Afraid to Ask!

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Teva, the first company to brand GIA-certified HPHT Earth-mined diamonds as Color-Perfected Naturals, is sponsoring this informational webinar to bring jewelers up to date on the basics of HPHT—the pricing variances between HPHT and other diamonds, how jewelers can benefit by selling them and how the time is right for this Earth-mined diamond, perfected only by the application of pressure and heat.


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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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