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Texas Jeweler Takes Circuitous Route Back to Family Business

A background in hospitality helps in luxury retail.




Chay Rees Runnels

Chay Rees Runnels has a family history in jewelry, a Ph. D. in forestry, a background in hospitality and a future in gemology. She teaches hospitality at Stephen F. Austin University, works at Rees Jewelry in Nacogdoches, TX, with her mom, Charlene Rees, and plans to pursue a graduate gemologist degree.



Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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