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Texas Jewelers Association Elects President

It’s the first time a jeweler from El Paso has been elected to the position.

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Susan Eisen

Susan Eisen

(PRESS RELEASE) El Paso jewelry designer, appraiser and author Susan Eisen was elected as president of the Texas Jewelers Association for 2020-22. This is the first time a jeweler from El Paso has been elected to the position.

Membership in the TJA is reserved for jewelers who show commitment and responsibility to the jewelry industry and have a retail store in the Texas area. The TJA is the largest state organization in the U.S., with members throughout Texas and the organization sponsors networking events, trade shows, speakers, social events, a regular newsletter and seminars. Eisen, born and raised in El Paso, founded her business on Montana Street 40 years ago. She is a UTEP-trained jewelry artist and goldsmith, has won the Best Jeweler category in El Paso for 11 years in a row, and has had over 50 pieces worn on the red carpet by celebrities.

Eisen, president and chief designer at Susan Eisen Fine Jewelry Watches Art & Appraisals, is El Paso’s only Graduate Gemologist from the Gemological Institute of America, a Master Gemologist Appraiser of the American Society of Appraisers, and a Certified Gemologist Appraiser with the American Gem Society. She is the author of three books, one on collecting jewelry (Crazy About Jewelry! An Expert Guide to Buying, Selling, and Caring for Your Jewelry), one on collecting art (Crazy About Art! The Expert Guide to Buying, Selling and Caring For Your Fine Art Collection) and one on avoiding family heirloom inheritance battles after you die (Myth of the Million Dollar Dishrag: An Effective and Powerful Plan to Avoid a Family Inheritance Battle After You Die). Her jewelry store, located at 5857 North Mesa, does custom jewelry designing, jewelry and watch repairs, buying gold and fine art appraising.

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Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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