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Texas Jewelers Association Elects President

It’s the first time a jeweler from El Paso has been elected to the position.

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Susan Eisen

Susan Eisen

(PRESS RELEASE) El Paso jewelry designer, appraiser and author Susan Eisen was elected as president of the Texas Jewelers Association for 2020-22. This is the first time a jeweler from El Paso has been elected to the position.

Membership in the TJA is reserved for jewelers who show commitment and responsibility to the jewelry industry and have a retail store in the Texas area. The TJA is the largest state organization in the U.S., with members throughout Texas and the organization sponsors networking events, trade shows, speakers, social events, a regular newsletter and seminars. Eisen, born and raised in El Paso, founded her business on Montana Street 40 years ago. She is a UTEP-trained jewelry artist and goldsmith, has won the Best Jeweler category in El Paso for 11 years in a row, and has had over 50 pieces worn on the red carpet by celebrities.

Eisen, president and chief designer at Susan Eisen Fine Jewelry Watches Art & Appraisals, is El Paso’s only Graduate Gemologist from the Gemological Institute of America, a Master Gemologist Appraiser of the American Society of Appraisers, and a Certified Gemologist Appraiser with the American Gem Society. She is the author of three books, one on collecting jewelry (Crazy About Jewelry! An Expert Guide to Buying, Selling, and Caring for Your Jewelry), one on collecting art (Crazy About Art! The Expert Guide to Buying, Selling and Caring For Your Fine Art Collection) and one on avoiding family heirloom inheritance battles after you die (Myth of the Million Dollar Dishrag: An Effective and Powerful Plan to Avoid a Family Inheritance Battle After You Die). Her jewelry store, located at 5857 North Mesa, does custom jewelry designing, jewelry and watch repairs, buying gold and fine art appraising.

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When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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