Susan Eisen
(PRESS RELEASE) El Paso jewelry designer, appraiser and author Susan Eisen was elected as president of the Texas Jewelers Association for 2020-22. This is the first time a jeweler from El Paso has been elected to the position.
Membership in the TJA is reserved for jewelers who show commitment and responsibility to the jewelry industry and have a retail store in the Texas area. The TJA is the largest state organization in the U.S., with members throughout Texas and the organization sponsors networking events, trade shows, speakers, social events, a regular newsletter and seminars. Eisen, born and raised in El Paso, founded her business on Montana Street 40 years ago. She is a UTEP-trained jewelry artist and goldsmith, has won the Best Jeweler category in El Paso for 11 years in a row, and has had over 50 pieces worn on the red carpet by celebrities.
Eisen, president and chief designer at Susan Eisen Fine Jewelry Watches Art & Appraisals, is El Paso’s only Graduate Gemologist from the Gemological Institute of America, a Master Gemologist Appraiser of the American Society of Appraisers, and a Certified Gemologist Appraiser with the American Gem Society. She is the author of three books, one on collecting jewelry (Crazy About Jewelry! An Expert Guide to Buying, Selling, and Caring for Your Jewelry), one on collecting art (Crazy About Art! The Expert Guide to Buying, Selling and Caring For Your Fine Art Collection) and one on avoiding family heirloom inheritance battles after you die (Myth of the Million Dollar Dishrag: An Effective and Powerful Plan to Avoid a Family Inheritance Battle After You Die). Her jewelry store, located at 5857 North Mesa, does custom jewelry designing, jewelry and watch repairs, buying gold and fine art appraising.
Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson
When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy.
Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision."
The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.
