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Thanks For The Vote of Confidence.

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This summer, when we commissioned MVI Marketing’s Jewelry Industry Opinion Council to conduct a survey of American jewelers on the U.S. trade publications, we weren’t sure what to expect. How did Instore stack up against its rivals … in what has to be one of the most competitive publishing markets in any trade? From the hundreds of reader letters we’ve received since launching two years ago, we knew we were doing something different, something you really liked. But we had no idea how much. Anyway, the results of the survey are in. (To see them, check the promo sheet we’ve inserted along with your copy of this month’s issue.) Besides a heartfelt ?thanks?, all we can say is that we’re thrilled … and very, very gratified you feel the way that you do about us. 

The most important things we learned in the last two years? That you, the American jewelry store owner, want to read about yourself. You want to read about the things that happen in your store every day. You want solutions. And you want to read them in a language that’s similar to the one that you actually speak. 

Okay, enough with the back-slapping. Let’s look ahead. We’ve got a lot of plans for the next year. On our wish list (and yours, at least judging from your letters) are: more information on salary and compensation, more reviews and comparisons of support services (e.g. software, insurance, shipping, buying groups), and more coverage of ?best practices? from jewelers around the country. These, and many more new ideas, are coming. As one writer of a letter in our ?Inbox? section this month suggested, we’ll be sure to keep our pencils sharp. Have something you want to add to the wish list? Send your feedback to us at Click here.  

Wishing you the very best business …
David Squires  
Executive Editor and Associate Publisher  
Click here

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

Thanks For The Vote of Confidence.

Published

on

This summer, when we commissioned MVI Marketing’s Jewelry Industry Opinion Council to conduct a survey of American jewelers on the U.S. trade publications, we weren’t sure what to expect. How did Instore stack up against its rivals … in what has to be one of the most competitive publishing markets in any trade? From the hundreds of reader letters we’ve received since launching two years ago, we knew we were doing something different, something you really liked. But we had no idea how much. Anyway, the results of the survey are in. (To see them, check the promo sheet we’ve inserted along with your copy of this month’s issue.) Besides a heartfelt ?thanks?, all we can say is that we’re thrilled … and very, very gratified you feel the way that you do about us. 

The most important things we learned in the last two years? That you, the American jewelry store owner, want to read about yourself. You want to read about the things that happen in your store every day. You want solutions. And you want to read them in a language that’s similar to the one that you actually speak. 

Okay, enough with the back-slapping. Let’s look ahead. We’ve got a lot of plans for the next year. On our wish list (and yours, at least judging from your letters) are: more information on salary and compensation, more reviews and comparisons of support services (e.g. software, insurance, shipping, buying groups), and more coverage of ?best practices? from jewelers around the country. These, and many more new ideas, are coming. As one writer of a letter in our ?Inbox? section this month suggested, we’ll be sure to keep our pencils sharp. Have something you want to add to the wish list? Send your feedback to us at Click here.  

Wishing you the very best business …
David Squires  
Executive Editor and Associate Publisher  
Click here

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular