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Thanks For The Vote of Confidence.

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This summer, when we commissioned MVI Marketing’s Jewelry Industry Opinion Council to conduct a survey of American jewelers on the U.S. trade publications, we weren’t sure what to expect. How did Instore stack up against its rivals … in what has to be one of the most competitive publishing markets in any trade? From the hundreds of reader letters we’ve received since launching two years ago, we knew we were doing something different, something you really liked. But we had no idea how much. Anyway, the results of the survey are in. (To see them, check the promo sheet we’ve inserted along with your copy of this month’s issue.) Besides a heartfelt ?thanks?, all we can say is that we’re thrilled … and very, very gratified you feel the way that you do about us. 

The most important things we learned in the last two years? That you, the American jewelry store owner, want to read about yourself. You want to read about the things that happen in your store every day. You want solutions. And you want to read them in a language that’s similar to the one that you actually speak. 

Okay, enough with the back-slapping. Let’s look ahead. We’ve got a lot of plans for the next year. On our wish list (and yours, at least judging from your letters) are: more information on salary and compensation, more reviews and comparisons of support services (e.g. software, insurance, shipping, buying groups), and more coverage of ?best practices? from jewelers around the country. These, and many more new ideas, are coming. As one writer of a letter in our ?Inbox? section this month suggested, we’ll be sure to keep our pencils sharp. Have something you want to add to the wish list? Send your feedback to us at Click here.  

Wishing you the very best business …
David Squires  
Executive Editor and Associate Publisher  
Click here

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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David Squires

Thanks For The Vote of Confidence.

Published

on

This summer, when we commissioned MVI Marketing’s Jewelry Industry Opinion Council to conduct a survey of American jewelers on the U.S. trade publications, we weren’t sure what to expect. How did Instore stack up against its rivals … in what has to be one of the most competitive publishing markets in any trade? From the hundreds of reader letters we’ve received since launching two years ago, we knew we were doing something different, something you really liked. But we had no idea how much. Anyway, the results of the survey are in. (To see them, check the promo sheet we’ve inserted along with your copy of this month’s issue.) Besides a heartfelt ?thanks?, all we can say is that we’re thrilled … and very, very gratified you feel the way that you do about us. 

The most important things we learned in the last two years? That you, the American jewelry store owner, want to read about yourself. You want to read about the things that happen in your store every day. You want solutions. And you want to read them in a language that’s similar to the one that you actually speak. 

Okay, enough with the back-slapping. Let’s look ahead. We’ve got a lot of plans for the next year. On our wish list (and yours, at least judging from your letters) are: more information on salary and compensation, more reviews and comparisons of support services (e.g. software, insurance, shipping, buying groups), and more coverage of ?best practices? from jewelers around the country. These, and many more new ideas, are coming. As one writer of a letter in our ?Inbox? section this month suggested, we’ll be sure to keep our pencils sharp. Have something you want to add to the wish list? Send your feedback to us at Click here.  

Wishing you the very best business …
David Squires  
Executive Editor and Associate Publisher  
Click here

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular