Thanks For The Vote of Confidence.

Published

16 years ago

July 2, 2008

This summer, when we commissioned MVI Marketing’s Jewelry Industry Opinion Council to conduct a survey of American jewelers on the U.S. trade publications, we weren’t sure what to expect. How did Instore stack up against its rivals … in what has to be one of the most competitive publishing markets in any trade? From the hundreds of reader letters we’ve received since launching two years ago, we knew we were doing something different, something you really liked. But we had no idea how much. Anyway, the results of the survey are in. (To see them, check the promo sheet we’ve inserted along with your copy of this month’s issue.) Besides a heartfelt ?thanks?, all we can say is that we’re thrilled … and very, very gratified you feel the way that you do about us.

The most important things we learned in the last two years? That you, the American jewelry store owner, want to read about yourself. You want to read about the things that happen in your store every day. You want solutions. And you want to read them in a language that’s similar to the one that you actually speak.

Okay, enough with the back-slapping. Let’s look ahead. We’ve got a lot of plans for the next year. On our wish list (and yours, at least judging from your letters) are: more information on salary and compensation, more reviews and comparisons of support services (e.g. software, insurance, shipping, buying groups), and more coverage of ?best practices? from jewelers around the country. These, and many more new ideas, are coming. As one writer of a letter in our ?Inbox? section this month suggested, we’ll be sure to keep our pencils sharp. Have something you want to add to the wish list? Send your feedback to us at Click here.

Wishing you the very best business …
David Squires
Executive Editor and Associate Publisher
Click here

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”