The 16th Annual Big Survey WHAT’S NEXT? The periods following crises tend to unlock great change in society, technology and business. So, following a two-and-a-half year period that has included a pandemic, political upheaval and a roller-coaster economic ride, the immediate future appears set to be dramatic for the country and the owners of small businesses, like independent jewelers. In the 2022 Big Survey, we asked jewelers about how they were coping with the current economic turmoil, what they were doing to get ready to meet the challenges both short-term and long-term and much, much more. READ EACH SECTION OF THE BIG SURVEY AT THE LINKS BELOW What’s Next? Performance Buying and Selling You, the Jeweler Advertising & Marketing Management and Staff The Basics on a scale of 1 to 10, rate how worried you are about: 3.4 The ongoing Covid health situation 4.4 The current health of your business 5.4 The outlook for the coming holiday season 5.4 The health of your retirement fund 5.8 Interest rates 5.9 The threat of escalating international tension 6.3 Consumer confidence 6.5 The economy 6.6 The country losing the script politically 6.8 Inflation 37% of jewelers say “digital connection” will be their top strategic priority in coming years. 51% One in two store owners reported making at least $100,000 last year. 58% of jewelers now stock lab-grown diamonds. Another 33% will order them in. That leaves 8% holding out. 77% of jewelers offer private appointments in the holiday season. READ EACH SECTION OF THE BIG SURVEY AT THE LINKS BELOW What’s Next? Performance Buying and Selling You, the Jeweler Advertising & Marketing Management and Staff The Basics
