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The 5 Most Engaging Types of Facebook Posts for Jewelry Store Owners

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The 5 Most Engaging Types of Facebook Posts for Jewelry Store Owners

The 5 Most Engaging Types of Facebook Posts for Jewelry Store Owners

Got a dog? If your answer was no, you might want to run down to your local pet store and buy a new best friend if you want to attract attention on Facebook.

So said 7% of the nearly 400 readers who weighed in on the question “What kinds of posts create the most engagement on your Facebook page?” in our recent Big Survey. They claimed that personal posts involving the owner, employees or, most popular of all, pets were the ones that resulted in the most responses from fans.

But that didn’t hold a candle to the most popular type of post: product images. A whopping 55% of respondents said that this was the most effective.

The next three most successful types of posts were:

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  • Client stories (21%)
  • Contests (8%)
  • Time-driven offers (2%)

Some also touted the value of videos, and others still said that multiple-choice posts (which give readers a chance to pick their favorite) were most effective. Finally, there were a few votes for educational posts and humorous posts.

This article is an online extra for INSTORE Online.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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The 5 Most Engaging Types of Facebook Posts for Jewelry Store Owners

mm

Published

on

The 5 Most Engaging Types of Facebook Posts for Jewelry Store Owners

The 5 Most Engaging Types of Facebook Posts for Jewelry Store Owners

Got a dog? If your answer was no, you might want to run down to your local pet store and buy a new best friend if you want to attract attention on Facebook.

So said 7% of the nearly 400 readers who weighed in on the question “What kinds of posts create the most engagement on your Facebook page?” in our recent Big Survey. They claimed that personal posts involving the owner, employees or, most popular of all, pets were the ones that resulted in the most responses from fans.

But that didn’t hold a candle to the most popular type of post: product images. A whopping 55% of respondents said that this was the most effective.

Advertisement

The next three most successful types of posts were:

  • Client stories (21%)
  • Contests (8%)
  • Time-driven offers (2%)

Some also touted the value of videos, and others still said that multiple-choice posts (which give readers a chance to pick their favorite) were most effective. Finally, there were a few votes for educational posts and humorous posts.

This article is an online extra for INSTORE Online.

Advertisement

SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

Promoted Headlines

Most Popular