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The 5 Most Engaging Types of Facebook Posts for Jewelry Store Owners

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Got a dog? If your answer was no, you might want to run down to your local pet store and buy a new best friend if you want to attract attention on Facebook.

So said 7% of the nearly 400 readers who weighed in on the question “What kinds of posts create the most engagement on your Facebook page?” in our recent Big Survey. They claimed that personal posts involving the owner, employees or, most popular of all, pets were the ones that resulted in the most responses from fans.

But that didn’t hold a candle to the most popular type of post: product images. A whopping 55% of respondents said that this was the most effective.

The next three most successful types of posts were:

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  • Client stories (21%)
  • Contests (8%)
  • Time-driven offers (2%)

Some also touted the value of videos, and others still said that multiple-choice posts (which give readers a chance to pick their favorite) were most effective. Finally, there were a few votes for educational posts and humorous posts.

This article is an online extra for INSTORE Online.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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The 5 Most Engaging Types of Facebook Posts for Jewelry Store Owners

mm

Published

on

Got a dog? If your answer was no, you might want to run down to your local pet store and buy a new best friend if you want to attract attention on Facebook.

So said 7% of the nearly 400 readers who weighed in on the question “What kinds of posts create the most engagement on your Facebook page?” in our recent Big Survey. They claimed that personal posts involving the owner, employees or, most popular of all, pets were the ones that resulted in the most responses from fans.

But that didn’t hold a candle to the most popular type of post: product images. A whopping 55% of respondents said that this was the most effective.

Advertisement

The next three most successful types of posts were:

  • Client stories (21%)
  • Contests (8%)
  • Time-driven offers (2%)

Some also touted the value of videos, and others still said that multiple-choice posts (which give readers a chance to pick their favorite) were most effective. Finally, there were a few votes for educational posts and humorous posts.

This article is an online extra for INSTORE Online.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular