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The 5 Most Engaging Types of Facebook Posts for Jewelry Store Owners

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The 5 Most Engaging Types of Facebook Posts for Jewelry Store Owners

The 5 Most Engaging Types of Facebook Posts for Jewelry Store Owners

Got a dog? If your answer was no, you might want to run down to your local pet store and buy a new best friend if you want to attract attention on Facebook.

So said 7% of the nearly 400 readers who weighed in on the question “What kinds of posts create the most engagement on your Facebook page?” in our recent Big Survey. They claimed that personal posts involving the owner, employees or, most popular of all, pets were the ones that resulted in the most responses from fans.

But that didn’t hold a candle to the most popular type of post: product images. A whopping 55% of respondents said that this was the most effective.

The next three most successful types of posts were:

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  • Client stories (21%)
  • Contests (8%)
  • Time-driven offers (2%)

Some also touted the value of videos, and others still said that multiple-choice posts (which give readers a chance to pick their favorite) were most effective. Finally, there were a few votes for educational posts and humorous posts.

This article is an online extra for INSTORE Online.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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The 5 Most Engaging Types of Facebook Posts for Jewelry Store Owners

mm

Published

on

The 5 Most Engaging Types of Facebook Posts for Jewelry Store Owners

The 5 Most Engaging Types of Facebook Posts for Jewelry Store Owners

Got a dog? If your answer was no, you might want to run down to your local pet store and buy a new best friend if you want to attract attention on Facebook.

So said 7% of the nearly 400 readers who weighed in on the question “What kinds of posts create the most engagement on your Facebook page?” in our recent Big Survey. They claimed that personal posts involving the owner, employees or, most popular of all, pets were the ones that resulted in the most responses from fans.

But that didn’t hold a candle to the most popular type of post: product images. A whopping 55% of respondents said that this was the most effective.

Advertisement

The next three most successful types of posts were:

  • Client stories (21%)
  • Contests (8%)
  • Time-driven offers (2%)

Some also touted the value of videos, and others still said that multiple-choice posts (which give readers a chance to pick their favorite) were most effective. Finally, there were a few votes for educational posts and humorous posts.

This article is an online extra for INSTORE Online.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular