

Got a dog? If your answer was no, you might want to run down to your local pet store and buy a new best friend if you want to attract attention on Facebook.
So said 7% of the nearly 400 readers who weighed in on the question “What kinds of posts create the most engagement on your Facebook page?” in our recent Big Survey. They claimed that personal posts involving the owner, employees or, most popular of all, pets were the ones that resulted in the most responses from fans.
But that didn’t hold a candle to the most popular type of post: product images. A whopping 55% of respondents said that this was the most effective.
The next three most successful types of posts were:
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- Client stories (21%)
- Contests (8%)
- Time-driven offers (2%)
Some also touted the value of videos, and others still said that multiple-choice posts (which give readers a chance to pick their favorite) were most effective. Finally, there were a few votes for educational posts and humorous posts.
This article is an online extra for INSTORE Online.
Retiring? Let Wilkerson Do the Heavy Lifting
Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift.
To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”