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The 5 Most Engaging Types of Facebook Posts for Jewelry Store Owners

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The 5 Most Engaging Types of Facebook Posts for Jewelry Store Owners

The 5 Most Engaging Types of Facebook Posts for Jewelry Store Owners

Got a dog? If your answer was no, you might want to run down to your local pet store and buy a new best friend if you want to attract attention on Facebook.

So said 7% of the nearly 400 readers who weighed in on the question “What kinds of posts create the most engagement on your Facebook page?” in our recent Big Survey. They claimed that personal posts involving the owner, employees or, most popular of all, pets were the ones that resulted in the most responses from fans.

But that didn’t hold a candle to the most popular type of post: product images. A whopping 55% of respondents said that this was the most effective.

The next three most successful types of posts were:

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  • Client stories (21%)
  • Contests (8%)
  • Time-driven offers (2%)

Some also touted the value of videos, and others still said that multiple-choice posts (which give readers a chance to pick their favorite) were most effective. Finally, there were a few votes for educational posts and humorous posts.

This article is an online extra for INSTORE Online.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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The 5 Most Engaging Types of Facebook Posts for Jewelry Store Owners

mm

Published

on

The 5 Most Engaging Types of Facebook Posts for Jewelry Store Owners

The 5 Most Engaging Types of Facebook Posts for Jewelry Store Owners

Got a dog? If your answer was no, you might want to run down to your local pet store and buy a new best friend if you want to attract attention on Facebook.

So said 7% of the nearly 400 readers who weighed in on the question “What kinds of posts create the most engagement on your Facebook page?” in our recent Big Survey. They claimed that personal posts involving the owner, employees or, most popular of all, pets were the ones that resulted in the most responses from fans.

But that didn’t hold a candle to the most popular type of post: product images. A whopping 55% of respondents said that this was the most effective.

Advertisement

The next three most successful types of posts were:

  • Client stories (21%)
  • Contests (8%)
  • Time-driven offers (2%)

Some also touted the value of videos, and others still said that multiple-choice posts (which give readers a chance to pick their favorite) were most effective. Finally, there were a few votes for educational posts and humorous posts.

This article is an online extra for INSTORE Online.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular