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The Age of Hyper-Curated In-Store Experiences Expected by 2030

Consumers want connected and convenient shopping, survey finds.





Consumers are increasingly seeking highly personalized shopping experiences that simplify choice and flexibility, a new study by consumer financial services company Synchrony concludes. Specifically, more than 80 percent of the 1000 shoppers surveyed for Synchrony’s “Future of Shopping”  expect experiences curated just for them by 2030.

 The research also determined that retailers who prioritize an experience-driven shopping strategy will prevail if they continue to innovate and differentiate themselves with new technologies.

Synchrony’s study indicates that the proliferation of retail channels, formats, platforms, and intermediaries has fragmented the shopping landscape over the past few years, creating stress for both shoppers and retail strategists. Moving forward, the focus will be on developing more connected experiences across channels, brands, online and in-store.

“Our study found that shopping does not happen in isolation, but rather with connected ecosystems driven by unique technologies that play a critical role for retailers seeking to meet these consumer demands,” said Florin Arghirescu, Synchrony’s Senior VP and Chief Product Officer.

Click here for more from the study.




She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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