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The Best Billboard Ad in the World

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The Best Billboard  Ad in the World

Seth Godin shares the most powerful billboard ad imaginable:

“Free coffee, next exit”.

That’s all you’ll need. Particularly (as Godin says) if your message is typeset correctly and the coffee is good.

Godin’s point is that, too many times, we over-explain. We doubt the power of our offer, and drizzle verbiage over it to assuage our doubt. Result: diluted messages.

Next time you work on marketing material (a billboard, an ad, your website), remember the lesson of “Free coffee, next exit”.

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Simplify. Boil away the fat. Keep only the essence. Don’t use a hundred words when five would do the job.

You probably won’t beat “Free coffee, next exit”. But you’ll boost the power of your marketing messages. Guaranteed.

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var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

The Best Billboard Ad in the World

Published

on

The Best Billboard  Ad in the World

Seth Godin shares the most powerful billboard ad imaginable:

“Free coffee, next exit”.

That’s all you’ll need. Particularly (as Godin says) if your message is typeset correctly and the coffee is good.

Godin’s point is that, too many times, we over-explain. We doubt the power of our offer, and drizzle verbiage over it to assuage our doubt. Result: diluted messages.

Advertisement

Next time you work on marketing material (a billboard, an ad, your website), remember the lesson of “Free coffee, next exit”.

Simplify. Boil away the fat. Keep only the essence. Don’t use a hundred words when five would do the job.

You probably won’t beat “Free coffee, next exit”. But you’ll boost the power of your marketing messages. Guaranteed.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Advertisement

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular