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The Best Billboard Ad in the World

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The Best Billboard  Ad in the World

Seth Godin shares the most powerful billboard ad imaginable:

“Free coffee, next exit”.

That’s all you’ll need. Particularly (as Godin says) if your message is typeset correctly and the coffee is good.

Godin’s point is that, too many times, we over-explain. We doubt the power of our offer, and drizzle verbiage over it to assuage our doubt. Result: diluted messages.

Next time you work on marketing material (a billboard, an ad, your website), remember the lesson of “Free coffee, next exit”.

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Simplify. Boil away the fat. Keep only the essence. Don’t use a hundred words when five would do the job.

You probably won’t beat “Free coffee, next exit”. But you’ll boost the power of your marketing messages. Guaranteed.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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David Squires

The Best Billboard Ad in the World

Published

on

The Best Billboard  Ad in the World

Seth Godin shares the most powerful billboard ad imaginable:

“Free coffee, next exit”.

That’s all you’ll need. Particularly (as Godin says) if your message is typeset correctly and the coffee is good.

Godin’s point is that, too many times, we over-explain. We doubt the power of our offer, and drizzle verbiage over it to assuage our doubt. Result: diluted messages.

Advertisement

Next time you work on marketing material (a billboard, an ad, your website), remember the lesson of “Free coffee, next exit”.

Simplify. Boil away the fat. Keep only the essence. Don’t use a hundred words when five would do the job.

You probably won’t beat “Free coffee, next exit”. But you’ll boost the power of your marketing messages. Guaranteed.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Advertisement

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular