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The Best Billboard Ad in the World

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The Best Billboard  Ad in the World

Seth Godin shares the most powerful billboard ad imaginable:

“Free coffee, next exit”.

That’s all you’ll need. Particularly (as Godin says) if your message is typeset correctly and the coffee is good.

Godin’s point is that, too many times, we over-explain. We doubt the power of our offer, and drizzle verbiage over it to assuage our doubt. Result: diluted messages.

Next time you work on marketing material (a billboard, an ad, your website), remember the lesson of “Free coffee, next exit”.

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Simplify. Boil away the fat. Keep only the essence. Don’t use a hundred words when five would do the job.

You probably won’t beat “Free coffee, next exit”. But you’ll boost the power of your marketing messages. Guaranteed.

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Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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David Squires

The Best Billboard Ad in the World

Published

on

The Best Billboard  Ad in the World

Seth Godin shares the most powerful billboard ad imaginable:

“Free coffee, next exit”.

That’s all you’ll need. Particularly (as Godin says) if your message is typeset correctly and the coffee is good.

Godin’s point is that, too many times, we over-explain. We doubt the power of our offer, and drizzle verbiage over it to assuage our doubt. Result: diluted messages.

Next time you work on marketing material (a billboard, an ad, your website), remember the lesson of “Free coffee, next exit”.

Advertisement

Simplify. Boil away the fat. Keep only the essence. Don’t use a hundred words when five would do the job.

You probably won’t beat “Free coffee, next exit”. But you’ll boost the power of your marketing messages. Guaranteed.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

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After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.

When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”

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