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The Best Billboard Ad in the World

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The Best Billboard  Ad in the World

Seth Godin shares the most powerful billboard ad imaginable:

“Free coffee, next exit”.

That’s all you’ll need. Particularly (as Godin says) if your message is typeset correctly and the coffee is good.

Godin’s point is that, too many times, we over-explain. We doubt the power of our offer, and drizzle verbiage over it to assuage our doubt. Result: diluted messages.

Next time you work on marketing material (a billboard, an ad, your website), remember the lesson of “Free coffee, next exit”.

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Simplify. Boil away the fat. Keep only the essence. Don’t use a hundred words when five would do the job.

You probably won’t beat “Free coffee, next exit”. But you’ll boost the power of your marketing messages. Guaranteed.

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SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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David Squires

The Best Billboard Ad in the World

Published

on

The Best Billboard  Ad in the World

Seth Godin shares the most powerful billboard ad imaginable:

“Free coffee, next exit”.

That’s all you’ll need. Particularly (as Godin says) if your message is typeset correctly and the coffee is good.

Godin’s point is that, too many times, we over-explain. We doubt the power of our offer, and drizzle verbiage over it to assuage our doubt. Result: diluted messages.

Advertisement

Next time you work on marketing material (a billboard, an ad, your website), remember the lesson of “Free coffee, next exit”.

Simplify. Boil away the fat. Keep only the essence. Don’t use a hundred words when five would do the job.

You probably won’t beat “Free coffee, next exit”. But you’ll boost the power of your marketing messages. Guaranteed.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Advertisement

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular