Connect with us

The Best Digital Marketing Trick for Growing Jewelry Sales

mm

Published

on

It’s time to up your game.

Are you ready to up your game on social media and your website?

Try video.

Why?

People are four times more likely to view video than to read text, says Todd Hartley, a digital marketing expert from WireBuzz and a speaker at last week’s American Gem Society Conclave in Hollywood. Shoppers are 144 times more likely to buy something after watching a product video, according to research from Mark Zuckerberg.

It’s important to use very high-quality, professionally made video for what Hartley refers to as “non-perishable” videos: the “About Us” page on your website, your maintenance promise, or a message from your founder, for example. The kind of content that will stick around for a while and is worth spending money on.

However, you don’t have to go pro for every use of video.

Advertisement

You can use your own phone to send quick video messages to customers: letting them know when a new jewelry line comes in that you know they’re interested in, or when you’d like to announce an event, or when a customer’s anniversary is coming up and you’d like to suggest a gift. Just film yourself talking about it, show some video of gift ideas and send it in an email.

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular

Tips and How-To

The Best Digital Marketing Trick for Growing Jewelry Sales

mm

Published

on

It’s time to up your game.

Are you ready to up your game on social media and your website?

Try video.

Why?

People are four times more likely to view video than to read text, says Todd Hartley, a digital marketing expert from WireBuzz and a speaker at last week’s American Gem Society Conclave in Hollywood. Shoppers are 144 times more likely to buy something after watching a product video, according to research from Mark Zuckerberg.

It’s important to use very high-quality, professionally made video for what Hartley refers to as “non-perishable” videos: the “About Us” page on your website, your maintenance promise, or a message from your founder, for example. The kind of content that will stick around for a while and is worth spending money on.

Advertisement

However, you don’t have to go pro for every use of video.

You can use your own phone to send quick video messages to customers: letting them know when a new jewelry line comes in that you know they’re interested in, or when you’d like to announce an event, or when a customer’s anniversary is coming up and you’d like to suggest a gift. Just film yourself talking about it, show some video of gift ideas and send it in an email.

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular