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The Best Digital Marketing Trick for Growing Jewelry Sales

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It’s time to up your game.

Are you ready to up your game on social media and your website?

Try video.

Why?

People are four times more likely to view video than to read text, says Todd Hartley, a digital marketing expert from WireBuzz and a speaker at last week’s American Gem Society Conclave in Hollywood. Shoppers are 144 times more likely to buy something after watching a product video, according to research from Mark Zuckerberg.

It’s important to use very high-quality, professionally made video for what Hartley refers to as “non-perishable” videos: the “About Us” page on your website, your maintenance promise, or a message from your founder, for example. The kind of content that will stick around for a while and is worth spending money on.

However, you don’t have to go pro for every use of video.

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You can use your own phone to send quick video messages to customers: letting them know when a new jewelry line comes in that you know they’re interested in, or when you’d like to announce an event, or when a customer’s anniversary is coming up and you’d like to suggest a gift. Just film yourself talking about it, show some video of gift ideas and send it in an email.

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Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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Tips and How-To

The Best Digital Marketing Trick for Growing Jewelry Sales

mm

Published

on

It’s time to up your game.

Are you ready to up your game on social media and your website?

Try video.

Why?

People are four times more likely to view video than to read text, says Todd Hartley, a digital marketing expert from WireBuzz and a speaker at last week’s American Gem Society Conclave in Hollywood. Shoppers are 144 times more likely to buy something after watching a product video, according to research from Mark Zuckerberg.

It’s important to use very high-quality, professionally made video for what Hartley refers to as “non-perishable” videos: the “About Us” page on your website, your maintenance promise, or a message from your founder, for example. The kind of content that will stick around for a while and is worth spending money on.

Advertisement

However, you don’t have to go pro for every use of video.

You can use your own phone to send quick video messages to customers: letting them know when a new jewelry line comes in that you know they’re interested in, or when you’d like to announce an event, or when a customer’s anniversary is coming up and you’d like to suggest a gift. Just film yourself talking about it, show some video of gift ideas and send it in an email.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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