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The Best Digital Marketing Trick for Growing Jewelry Sales

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It’s time to up your game.

Are you ready to up your game on social media and your website?

Try video.

Why?

People are four times more likely to view video than to read text, says Todd Hartley, a digital marketing expert from WireBuzz and a speaker at last week’s American Gem Society Conclave in Hollywood. Shoppers are 144 times more likely to buy something after watching a product video, according to research from Mark Zuckerberg.

It’s important to use very high-quality, professionally made video for what Hartley refers to as “non-perishable” videos: the “About Us” page on your website, your maintenance promise, or a message from your founder, for example. The kind of content that will stick around for a while and is worth spending money on.

However, you don’t have to go pro for every use of video.

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You can use your own phone to send quick video messages to customers: letting them know when a new jewelry line comes in that you know they’re interested in, or when you’d like to announce an event, or when a customer’s anniversary is coming up and you’d like to suggest a gift. Just film yourself talking about it, show some video of gift ideas and send it in an email.

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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Tips and How-To

The Best Digital Marketing Trick for Growing Jewelry Sales

mm

Published

on

It’s time to up your game.

Are you ready to up your game on social media and your website?

Try video.

Why?

People are four times more likely to view video than to read text, says Todd Hartley, a digital marketing expert from WireBuzz and a speaker at last week’s American Gem Society Conclave in Hollywood. Shoppers are 144 times more likely to buy something after watching a product video, according to research from Mark Zuckerberg.

It’s important to use very high-quality, professionally made video for what Hartley refers to as “non-perishable” videos: the “About Us” page on your website, your maintenance promise, or a message from your founder, for example. The kind of content that will stick around for a while and is worth spending money on.

Advertisement

However, you don’t have to go pro for every use of video.

You can use your own phone to send quick video messages to customers: letting them know when a new jewelry line comes in that you know they’re interested in, or when you’d like to announce an event, or when a customer’s anniversary is coming up and you’d like to suggest a gift. Just film yourself talking about it, show some video of gift ideas and send it in an email.

Advertisement

SPONSORED VIDEO

Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

Promoted Headlines

Most Popular