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The Best Digital Marketing Trick for Growing Jewelry Sales

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It’s time to up your game.

Are you ready to up your game on social media and your website?

Try video.

Why?

People are four times more likely to view video than to read text, says Todd Hartley, a digital marketing expert from WireBuzz and a speaker at last week’s American Gem Society Conclave in Hollywood. Shoppers are 144 times more likely to buy something after watching a product video, according to research from Mark Zuckerberg.

It’s important to use very high-quality, professionally made video for what Hartley refers to as “non-perishable” videos: the “About Us” page on your website, your maintenance promise, or a message from your founder, for example. The kind of content that will stick around for a while and is worth spending money on.

However, you don’t have to go pro for every use of video.

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You can use your own phone to send quick video messages to customers: letting them know when a new jewelry line comes in that you know they’re interested in, or when you’d like to announce an event, or when a customer’s anniversary is coming up and you’d like to suggest a gift. Just film yourself talking about it, show some video of gift ideas and send it in an email.

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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Tips and How-To

The Best Digital Marketing Trick for Growing Jewelry Sales

mm

Published

on

It’s time to up your game.

Are you ready to up your game on social media and your website?

Try video.

Why?

People are four times more likely to view video than to read text, says Todd Hartley, a digital marketing expert from WireBuzz and a speaker at last week’s American Gem Society Conclave in Hollywood. Shoppers are 144 times more likely to buy something after watching a product video, according to research from Mark Zuckerberg.

It’s important to use very high-quality, professionally made video for what Hartley refers to as “non-perishable” videos: the “About Us” page on your website, your maintenance promise, or a message from your founder, for example. The kind of content that will stick around for a while and is worth spending money on.

Advertisement

However, you don’t have to go pro for every use of video.

You can use your own phone to send quick video messages to customers: letting them know when a new jewelry line comes in that you know they’re interested in, or when you’d like to announce an event, or when a customer’s anniversary is coming up and you’d like to suggest a gift. Just film yourself talking about it, show some video of gift ideas and send it in an email.

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular