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The Big Survey 2019: Top Jewelry Brands Revealed

This year marks a three-peat.




WE ASKED OUR 802 Big Survey respondents, “What are the three best performing brand-name jewelry lines that you carry?”, and these were the top 20 brands mentioned. Interestingly, Gabriel & Co. and Stuller made it a three-peat, claiming the top two spots in our rankings for the third year in a row. Allison-Kaufman moved up a spot from 4 to 3, and Simon G. was a big leaper, jumping all the way to number 5 from 20 in 2018. (Total votes included in parentheses)

1. Gabriel & Co. (64) 1
2. Stuller (41) 2
3. Allison-Kaufman (29) 4 up 1
4. Hearts On Fire (18) 3 down 1
5. Simon G. (15) 20 up 15
6 tie. Pandora (14) 6
6 tie. Ostbye (14) 10 up 4
8 tie. John Hardy (13) 9 up 1
8 tie. Lashbrook (13) 15 up 7
10 tie. Benchmark (12) 8 down 2
10 tie. Frederic Duclos (12) 11 up 1
12 tie. Roberto Coin (11) 23 up 11
12 tie. Sylvie Collection (11) 22 up 10
12 tie. ASHI Diamonds (11) 23 up 11
15 tie. Berco (10) 23 up 8
15 tie. Tacori (10) outside top 25  
17 tie. ArtCarved (9) 7 down 10
17 tie. Le Vian (9) outside top 25  
17 tie. Officina Bernardi (9) outside top 25  
17 tie. SDC Creations (9) 15 down 2

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Wilkerson Testimonials

A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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