THE BIG SURVEY 2020 What a Year! A dramatic year illustrated in dramatic numbers 2020 started with hopes it would mark the beginning of a new decade of prosperity. It didn’t take long for those wishes to be dashed. In this year’s Big Survey, we take a statistical look at how jewelers have been impacted by COVID-19, how they’ve responded and how they envision the future. WHAT’S INSIDE Performance Buying & Selling The Coronavirus Epideminc Politics You, The Jeweler Operations & Marketing Management & Staff Who Took This Survey 56% Portion of jewelers who’ve closed a sale on Facebook. 33% The portion of jewelers who reported that half their inventory is now more than one year old. 23% Percentage of jewelers who’ve found themselves drinking more this year 66% Jewelers who expect to see their earnings shrink this year 38% Jewelers who plan to get a COVID-19 vaccine when it becomes available 60 and up Age of the majority of jewelers in our survey Advertisement WHAT’S INSIDE Performance Buying & Selling The Coronavirus Epideminc Politics You, The Jeweler Operations & Marketing Management & Staff Who Took This Survey
