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THE BIG SURVEY 2020

What a Year!

A dramatic year illustrated in dramatic numbers

2020 started with hopes it would mark the beginning of a new decade of prosperity. It didn’t take long for those wishes to be dashed. In this year’s Big Survey, we take a statistical look at how jewelers have been impacted by COVID-19, how they’ve responded and how they envision the future.

56% Portion of jewelers who’ve closed a sale on Facebook.

33% The portion of jewelers who reported that half their inventory is now more than one year old.

23% Percentage of jewelers who’ve found themselves drinking more this year

66% Jewelers who expect to see their earnings shrink this year

38% Jewelers who plan to get a COVID-19 vaccine when it becomes available

60 and up Age of the majority of jewelers in our survey

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