Connect with us

Hot Sellers

Brain Squad Members List Their Best-Selling Jewelry From May

Lab-grown diamonds and custom design continue to be hot.




Sylvie Collection engagement ring

We just took on Sylvie Collection engagement rings because customers were asking for it. It sells because they market aggressively and stand by their products! — Christine Graichen, Malloves Jewelers, Middletown, CT

Top-selling jewelry brands in May

Rolex (8), Stuller (8), Gabriel & Co. (6), Pandora (5), Quality Gold (4), Allison-Kaufman (3), ASHI (3), Lafonn (3), Sylvie Collection (3), Alor (2), Breitling (2), Hearts On Fire (2), Imperial Pearl (2), Keith Jack (2), Kendra Scott (2), Kim International (2), Lagos (2), Michou (2), Omega (2), Ostbye (2), Overnight Mountings (2), Samuel B. (2)

*Brands mentioned by at least two of 154 Brain Squad respondents.

  • Samuel B., Imperial Pearl. The location of Samuel B. is right by the checkout. People see it and love it. The price is perfect for an impulse purchase. — Holly McHone, Holly McHone Jewelers, Astoria, OR
  • DA Gold diamond cuff bracelets were hot this month. — Rick Sanders, Sanders Jewelers, Gainesville, FL
  • Station necklaces by Raja Jewels, 3-4mm diamond studs, and of course our custom design pieces. Most were purchases for graduation gifts, starter jewelry for young ladies. — Rebecca Larson, Barry Peterson Jewelers, Ketchum, ID
  • Diamonds, bridal, and fashion bracelets, especially Gabriel & Co. Kim Hatchell, Galloway & Moseley, Sumter, SC
  • Diamond studs, Michou, custom, custom, custom. — W.J. Smith III, Smith Jewelers, Franklin, VA
  • Classic semi-precious and diamond pieces in both yellow and white gold by Dabakarov. 2. Silver lockets and crosses by Marathon. 3. Kir Jewelry. — Jessica Rossomme, Mucklow’s Fine Jewelry, Peachtree City, GA
  • Lab-grown diamonds and bridal are hot hot hot! Kendra Scott has been great for graduation gifts, too. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
  • Bridal was fantastic alongside our staples of Alamea and Shula New York. Repairs and custom are still relentless. — Rick Nichols, Nassau Jewelry, Fernandina Beach, FL
  • Wedding bands! Last year it was engagement rings, and now they can finally get married. And can we say Pandora? After several dismal years, Pandora is charging back. — Debbie Fox, Fox Fine Jewelry, Ventura, CA
  • John Hardy, Lagos, Rolex, and bridal. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • We had a nice month in several categories, but watches were strong once again with Breitling and Omega leading the way. We added Cynthia Ann in the first part of May and had some good sales with her designs, and large studs seemed to be popular again. — Marc Majors, Sam L. Majors, Midland, TX
  • We are the brand name in our store. Our two best-selling vendors are Malakan and Gabriel. Engagement rings are still king. We don’t feature any brand. — Joe Thacker, Thacker Jewelry, Lubbock, TX
  • Yellow gold solitaire engagement rings. Simplicity has been a theme for the past 4-5 years. Layered lighter weight chains, stacking rings, multiple earrings piercings, etc. The trend towards minimalism and meaning continues through initial necklaces, push presents, and engraved items. — Jeremy Auslander, Roxbury Jewelry, Los Angeles, CA
  • The so called “huggie” earring (small hinged hoops) did very well. Our customers can’t seem to get enough of them. All kinds sell — with or without stones and in different colors of gold. — Alex Weil, Martin’s Jewelry, Torrance, CA
  • Lab-grown diamonds. Very happy customers getting 1 1/2 up to 3-carat stones. — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
  • Citizen watches and I have no clue why! — Leslie Hayes, United Diamond Brokers, McMinnville, TN
  • We continue to sell custom and semi-custom semi-mounts from Shah Luxury. We are also selling a lot of 0.75-1-carat earth-grown diamonds and 1-1.50-carat lab-grown diamonds. Diamond stud earrings continue to be hot from IDD. Gold buying off the street has also picked up, and our estate department keeps turning and turning. — Dan Levinson, Ellis Jewelers, Concord, NC
  • Pearls were the big seller in the month of May this year. Wish I could explain it! — Joe Caron, Caron’s Jewelry, Bristol, RI
  • Lab-grown diamond studs from Quality Gold did well, as did custom engagement rings — all in lab-grown diamonds or colored gemstones. — Beth Cevasco, Scott’s Custom Jewelers, Dublin, OH
  • ASHI in all categories. Allison-Kaufman. Anything emerald! — Karen Fitzpatrick, Harris Jewelers, Rio Rancho, NM
  • Pre-owned Rolex were huge this month! Men’s especially sold great. — Lucy Conklin, Toner Jewelers, Overland Park, KS
  • Christopher Designs did well for us. — Bill Elliott, Ross Elliott Jewelers, Terre Haute, IN
  • Diamonds continue to be our most requested gemstone with bridal leading the way! We are selling solitaires in fancy shapes and lots of diamond curving bands as accents for the solitaires. Anniversary season is also strong, and we are selling wide diamond bands, and have sold several from Allison-Kaufman. Thankfully, diamonds are forever! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Diamond studs, loose diamonds and lab-grown and Lagos sold very well. Best month in our history with only nine Decembers beating. — Alan Perry, Perry’s Emporium, Wilmington, NC
  • We have had success with impulse buying of Ania Haie at the counter and continue to see growth in engagement rings from Sylvie Collection and Naledi. — Trevor Williams, Leitzel’s Jewelry, Myerstown, PA
  • Our “Got it From My Mama” specially curated gift box was our top seller for Mother’s Day. The box included special treats like our hand carved perfume gemstone necklaces, handmade ceramic jewelry dishes, toffee, and more. Everyone wanted to go all out celebrating themselves as mothers or the special moms in their lives this year, and it showed. — Bethany Swoveland, Design House Jewelry Studio, Waco, TX

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.



This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular