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Terry Chandler: Cool Stores: A Definition

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Terry Chandler: Cool Stores: A Definition

The Business: Cool Stores: A Definition

It starts with an act of reaching, but not for a dusty old dictionary. 

BY TERRY W. CHANDLER 

Terry Chandler: Cool Stores: A Definition

Published in the August 2012 issue

As i set about writing this introduction to the INSTORE Coolest Stores issue, I, being the Baby Boomer I am, reached across my desk for my hard-bound Webster’s Dictionary seeking a definition for “cool” with which to open the article.

Before turning a page the thought struck me that my old and very worn dictionary was an anachronism. Certainly my Gen-X son would never reach for the dictionary I gave him when he went off to college. He would simply Google the word. I’m certain, too, that my millennial-aged grandson probably doesn’t own a dictionary, save for the app on his iPhone. Ah, technology!

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Thus, it occurred to me that the definition of a Cool Store was staring me in the face. Cool Stores are leaders and innovators. Cool Stores embrace the latest and best and are constantly reaching toward the future not being bound by or particularly enamored of the past. Cool Stores are leaders, not followers. Cool Store owners start with a vision and a dream, and they dream big! They never reach across their proverbial desks for dated or tired concepts. Rather, they peer over the edge into tomorrow with a keen sense of purpose and a steely conviction that their dream will certainly come true.

This year’s winners exemplify my definition of Cool Stores. Each has taken a dream, along with amazingly inventive ideas, and created a unique and exceptional retail jewelry environment. They are not bound by tradition or constrained by the tired adage: “That’s the way it’s always been done.” They have executed their dream with precision and passion.

So, I encourage the reader to put down your old “hard bound” concepts and beliefs and follow me into the exciting and wonderful world of Cool. The Cool Store landscape you are about to survey is lovely and the creativity stunning. Congratulations to all the winners. We count ourselves fortunate to have you in the jewelry industry and appreciate the generous way you share your dream with us that we may be inspired to follow.

Terry W. Chandler is president/CEO of Diamond Council of America and the moderator of numerous Cool Stores panels at The SMART Jewelry Show.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Terry Chandler: Cool Stores: A Definition

Published

on

Terry Chandler: Cool Stores: A Definition

The Business: Cool Stores: A Definition

It starts with an act of reaching, but not for a dusty old dictionary. 

BY TERRY W. CHANDLER 

Terry Chandler: Cool Stores: A Definition

Published in the August 2012 issue

As i set about writing this introduction to the INSTORE Coolest Stores issue, I, being the Baby Boomer I am, reached across my desk for my hard-bound Webster’s Dictionary seeking a definition for “cool” with which to open the article.

Advertisement

Before turning a page the thought struck me that my old and very worn dictionary was an anachronism. Certainly my Gen-X son would never reach for the dictionary I gave him when he went off to college. He would simply Google the word. I’m certain, too, that my millennial-aged grandson probably doesn’t own a dictionary, save for the app on his iPhone. Ah, technology!

Thus, it occurred to me that the definition of a Cool Store was staring me in the face. Cool Stores are leaders and innovators. Cool Stores embrace the latest and best and are constantly reaching toward the future not being bound by or particularly enamored of the past. Cool Stores are leaders, not followers. Cool Store owners start with a vision and a dream, and they dream big! They never reach across their proverbial desks for dated or tired concepts. Rather, they peer over the edge into tomorrow with a keen sense of purpose and a steely conviction that their dream will certainly come true.

This year’s winners exemplify my definition of Cool Stores. Each has taken a dream, along with amazingly inventive ideas, and created a unique and exceptional retail jewelry environment. They are not bound by tradition or constrained by the tired adage: “That’s the way it’s always been done.” They have executed their dream with precision and passion.

So, I encourage the reader to put down your old “hard bound” concepts and beliefs and follow me into the exciting and wonderful world of Cool. The Cool Store landscape you are about to survey is lovely and the creativity stunning. Congratulations to all the winners. We count ourselves fortunate to have you in the jewelry industry and appreciate the generous way you share your dream with us that we may be inspired to follow.

Terry W. Chandler is president/CEO of Diamond Council of America and the moderator of numerous Cool Stores panels at The SMART Jewelry Show.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular