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Jeweler Discovers the Easiest Solution Ever for Woman Whose Pendant Kept Flipping Over

She probably needed to stop doing one specific thing.

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Jeweler Discovers the Easiest Solution Ever for Woman Whose Pendant Kept Flipping Over

WE MADE A CUSTOM PENDANT for a woman who said it kept flipping over. She came in to show us but couldn’t get it to flip until she stuck her head between her legs. When she stood back up, yes, it had flipped. We told her she shouldn’t put her head between her legs, and she said it was a good solution. (Told anonymously to INSTORE’s Big Survey, 2016)

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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