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David Squires

The Choice Is Yours



Pick a strategy and go with it. It’s you who will most determine how your year will be.

Hard to believe it’s June already. (Though I’m actually writing this in the first week in May, after eight years of this, I really do feel I live in a not-very-distant future where my "present" is the moment you crack open this magazine.)

So, let me say it again — it is hard to believe it’s June already.

By now, you’re probably emerging from the gloom of fall and winter — between Geithner’s "green shoots," the rebound of the stock market, and more sales (for the first time in 2009, the number of jewelers in our monthly business survey reporting that their business was the same or better was more than 50 percent). Then there was the energy and hopefulness shown at our own Smart Jewelry Show in Chicago in April.

(My mini-review: a great event, most notable for the incredibly positive attitudes of both the retailers and vendors attending. Were you all just showing "the instore spirit," or is it instore showing your spirit? See more online at, or read what people learned from the show on page 103.)

Have you decided what kind of year it’s going to be? "The Era of New Austerity"? Or "Happy Days Are Here Again"?


How do you plan to play this year? Go aggressively to gain market share? Buy normally? Buy cautiously in case the "green shoots" were a false spring? Or will it be another year of The Turtle Strategy? (a.k.a. "I ain’t buying anything ’til I sell what I got.")

The right answer will be different in different markets. But whatever choice you make, commit to it and maintain your commitment to doing everything better.

Wishing you the very best business …

David Squires

[email protected]

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Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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