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The Choice Is Yours

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Pick a strategy and go with it. It’s you who will most determine how your year will be.

Hard to believe it’s June already. (Though I’m actually writing this in the first week in May, after eight years of this, I really do feel I live in a not-very-distant future where my "present" is the moment you crack open this magazine.)

So, let me say it again — it is hard to believe it’s June already.

By now, you’re probably emerging from the gloom of fall and winter — between Geithner’s "green shoots," the rebound of the stock market, and more sales (for the first time in 2009, the number of jewelers in our monthly business survey reporting that their business was the same or better was more than 50 percent). Then there was the energy and hopefulness shown at our own Smart Jewelry Show in Chicago in April.

(My mini-review: a great event, most notable for the incredibly positive attitudes of both the retailers and vendors attending. Were you all just showing "the instore spirit," or is it instore showing your spirit? See more online at www.instoremag.com/smartshow, or read what people learned from the show on page 103.)

Have you decided what kind of year it’s going to be? "The Era of New Austerity"? Or "Happy Days Are Here Again"?

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How do you plan to play this year? Go aggressively to gain market share? Buy normally? Buy cautiously in case the "green shoots" were a false spring? Or will it be another year of The Turtle Strategy? (a.k.a. "I ain’t buying anything ’til I sell what I got.")

The right answer will be different in different markets. But whatever choice you make, commit to it and maintain your commitment to doing everything better.

Wishing you the very best business …

David Squires

[email protected]

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SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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David Squires

The Choice Is Yours

Published

on

Pick a strategy and go with it. It’s you who will most determine how your year will be.

Hard to believe it’s June already. (Though I’m actually writing this in the first week in May, after eight years of this, I really do feel I live in a not-very-distant future where my "present" is the moment you crack open this magazine.)

So, let me say it again — it is hard to believe it’s June already.

By now, you’re probably emerging from the gloom of fall and winter — between Geithner’s "green shoots," the rebound of the stock market, and more sales (for the first time in 2009, the number of jewelers in our monthly business survey reporting that their business was the same or better was more than 50 percent). Then there was the energy and hopefulness shown at our own Smart Jewelry Show in Chicago in April.

(My mini-review: a great event, most notable for the incredibly positive attitudes of both the retailers and vendors attending. Were you all just showing "the instore spirit," or is it instore showing your spirit? See more online at www.instoremag.com/smartshow, or read what people learned from the show on page 103.)

Advertisement

Have you decided what kind of year it’s going to be? "The Era of New Austerity"? Or "Happy Days Are Here Again"?

How do you plan to play this year? Go aggressively to gain market share? Buy normally? Buy cautiously in case the "green shoots" were a false spring? Or will it be another year of The Turtle Strategy? (a.k.a. "I ain’t buying anything ’til I sell what I got.")

The right answer will be different in different markets. But whatever choice you make, commit to it and maintain your commitment to doing everything better.

Wishing you the very best business …

David Squires

[email protected]

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular