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The Coolest Jewelry State in America Is …

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Go to any business school and they will drum into you the importance of treating memory and intuition with suspicion. If it’s a decision that’s important, recurring, and amenable to improvement, you should invest in gathering data, doing analysis, and examining “failure factors,” or so goes the orthodoxy (and the jargon).

Now suppose the issue at stake was, What’s the coolest state in America for jewelry retail, based on the one with the most appearances on INSTORE’s America’s Coolest Store honor list dating back to 2008 (when we introduced the Small Cool, Big Cool format)?

As someone who has written some of the store profiles and subbed many of the pages, I think I could be trusted to deliver a pretty reliable answer to such a line of inquisition. My response, stated with the conviction of an inside expert: Somewhere in the Pacific Northwest, probably Oregon, with North Carolina close behind, based on its plethora of great small stores there. But what about Florida, California, New York, you say. Yes, time and time again we hear from small stores in country towns that the highest compliment they have received is, “Wow, this is the kind of store I’d expect to find in Manhattan.”

Yet, I can confidently declare we’ve never had a Cool Store winner from Manhattan, and only a smattering from New York state …

So, in the wake of our latest competition, won by a store in Portland, no less (Alchemy; Small Cool), where is it, the coolest state in the land for jewelry retail?

This is discouraging, from a human infallibility point of view … but the numbers don’t lie: It’s New York, with seven placings including one first place finish (London Jewelers in 2009).

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North Carolina was actually in second place with five stores among our Coolest since 2008, along with Texas and Florida (which mostly supplied Big Cool winners). Arizona had four and finally there was Oregon at three and Washington State at two.

OK, so maybe it’s true: we do tend to give to much weighting to recent events. But the good thing about looking at the Coolest Store winners list over the last few years is their geographic diversity. A huge chunk of the country has been represented, from the places you’d expect – Orange County and Palm Beach, FL – to the ones you may not: Boise, ID, Tulsa, OK, and again with this year’s Big Cool winner, Florence, AL.

But then again a statement like that probably just reflects more faulty preconceptions, on my part.

And if you own a store, anywhere in the country, enter the contest next year, especially if you’re from a state that’s never won — you’ll be doing your part of the country proud.

Here is that list of Cool Store states, dating back to 2008:

7 from NY

5 from FL

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5 from NC

5 from TX

4 from AZ

3 from CA

3 from MN

3 from OR

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3 from Washington, DC

2 from IL
2 from IN
2 from LA

2 from MI

2 from OK

2 from PA

2 from WA

1 from AL

1 from AR

1 from CT
1 from IA
1 from ID

1 from GA

1 from HI

1 from MO

1 from MD

1 from UT

1 from VA

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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The Coolest Jewelry State in America Is …

mm

Published

on

Go to any business school and they will drum into you the importance of treating memory and intuition with suspicion. If it’s a decision that’s important, recurring, and amenable to improvement, you should invest in gathering data, doing analysis, and examining “failure factors,” or so goes the orthodoxy (and the jargon).

Now suppose the issue at stake was, What’s the coolest state in America for jewelry retail, based on the one with the most appearances on INSTORE’s America’s Coolest Store honor list dating back to 2008 (when we introduced the Small Cool, Big Cool format)?

As someone who has written some of the store profiles and subbed many of the pages, I think I could be trusted to deliver a pretty reliable answer to such a line of inquisition. My response, stated with the conviction of an inside expert: Somewhere in the Pacific Northwest, probably Oregon, with North Carolina close behind, based on its plethora of great small stores there. But what about Florida, California, New York, you say. Yes, time and time again we hear from small stores in country towns that the highest compliment they have received is, “Wow, this is the kind of store I’d expect to find in Manhattan.”

Yet, I can confidently declare we’ve never had a Cool Store winner from Manhattan, and only a smattering from New York state …

So, in the wake of our latest competition, won by a store in Portland, no less (Alchemy; Small Cool), where is it, the coolest state in the land for jewelry retail?

Advertisement

This is discouraging, from a human infallibility point of view … but the numbers don’t lie: It’s New York, with seven placings including one first place finish (London Jewelers in 2009).

North Carolina was actually in second place with five stores among our Coolest since 2008, along with Texas and Florida (which mostly supplied Big Cool winners). Arizona had four and finally there was Oregon at three and Washington State at two.

OK, so maybe it’s true: we do tend to give to much weighting to recent events. But the good thing about looking at the Coolest Store winners list over the last few years is their geographic diversity. A huge chunk of the country has been represented, from the places you’d expect – Orange County and Palm Beach, FL – to the ones you may not: Boise, ID, Tulsa, OK, and again with this year’s Big Cool winner, Florence, AL.

But then again a statement like that probably just reflects more faulty preconceptions, on my part.

And if you own a store, anywhere in the country, enter the contest next year, especially if you’re from a state that’s never won — you’ll be doing your part of the country proud.

Here is that list of Cool Store states, dating back to 2008:

Advertisement
7 from NY

5 from FL

5 from NC

5 from TX

4 from AZ

3 from CA

3 from MN

Advertisement

3 from OR

3 from Washington, DC

2 from IL
2 from IN
2 from LA

2 from MI

2 from OK

2 from PA

2 from WA

1 from AL

1 from AR

1 from CT
1 from IA
1 from ID

1 from GA

1 from HI

1 from MO

1 from MD

1 from UT

1 from VA

For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular