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The Coolest Jewelry State in America Is …

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Go to any business school and they will drum into you the importance of treating memory and intuition with suspicion. If it’s a decision that’s important, recurring, and amenable to improvement, you should invest in gathering data, doing analysis, and examining “failure factors,” or so goes the orthodoxy (and the jargon).

Now suppose the issue at stake was, What’s the coolest state in America for jewelry retail, based on the one with the most appearances on INSTORE’s America’s Coolest Store honor list dating back to 2008 (when we introduced the Small Cool, Big Cool format)?

As someone who has written some of the store profiles and subbed many of the pages, I think I could be trusted to deliver a pretty reliable answer to such a line of inquisition. My response, stated with the conviction of an inside expert: Somewhere in the Pacific Northwest, probably Oregon, with North Carolina close behind, based on its plethora of great small stores there. But what about Florida, California, New York, you say. Yes, time and time again we hear from small stores in country towns that the highest compliment they have received is, “Wow, this is the kind of store I’d expect to find in Manhattan.”

Yet, I can confidently declare we’ve never had a Cool Store winner from Manhattan, and only a smattering from New York state …

So, in the wake of our latest competition, won by a store in Portland, no less (Alchemy; Small Cool), where is it, the coolest state in the land for jewelry retail?

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This is discouraging, from a human infallibility point of view … but the numbers don’t lie: It’s New York, with seven placings including one first place finish (London Jewelers in 2009).

North Carolina was actually in second place with five stores among our Coolest since 2008, along with Texas and Florida (which mostly supplied Big Cool winners). Arizona had four and finally there was Oregon at three and Washington State at two.

OK, so maybe it’s true: we do tend to give to much weighting to recent events. But the good thing about looking at the Coolest Store winners list over the last few years is their geographic diversity. A huge chunk of the country has been represented, from the places you’d expect – Orange County and Palm Beach, FL – to the ones you may not: Boise, ID, Tulsa, OK, and again with this year’s Big Cool winner, Florence, AL.

But then again a statement like that probably just reflects more faulty preconceptions, on my part.

And if you own a store, anywhere in the country, enter the contest next year, especially if you’re from a state that’s never won — you’ll be doing your part of the country proud.

Here is that list of Cool Store states, dating back to 2008:

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7 from NY

5 from FL

5 from NC

5 from TX

4 from AZ

3 from CA

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3 from MN

3 from OR

3 from Washington, DC

2 from IL
2 from IN
2 from LA

2 from MI

2 from OK

2 from PA

2 from WA

1 from AL

1 from AR

1 from CT
1 from IA
1 from ID

1 from GA

1 from HI

1 from MO

1 from MD

1 from UT

1 from VA


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Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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The Coolest Jewelry State in America Is …

mm

Published

on

Go to any business school and they will drum into you the importance of treating memory and intuition with suspicion. If it’s a decision that’s important, recurring, and amenable to improvement, you should invest in gathering data, doing analysis, and examining “failure factors,” or so goes the orthodoxy (and the jargon).

Now suppose the issue at stake was, What’s the coolest state in America for jewelry retail, based on the one with the most appearances on INSTORE’s America’s Coolest Store honor list dating back to 2008 (when we introduced the Small Cool, Big Cool format)?

As someone who has written some of the store profiles and subbed many of the pages, I think I could be trusted to deliver a pretty reliable answer to such a line of inquisition. My response, stated with the conviction of an inside expert: Somewhere in the Pacific Northwest, probably Oregon, with North Carolina close behind, based on its plethora of great small stores there. But what about Florida, California, New York, you say. Yes, time and time again we hear from small stores in country towns that the highest compliment they have received is, “Wow, this is the kind of store I’d expect to find in Manhattan.”

Yet, I can confidently declare we’ve never had a Cool Store winner from Manhattan, and only a smattering from New York state …

Advertisement

So, in the wake of our latest competition, won by a store in Portland, no less (Alchemy; Small Cool), where is it, the coolest state in the land for jewelry retail?

This is discouraging, from a human infallibility point of view … but the numbers don’t lie: It’s New York, with seven placings including one first place finish (London Jewelers in 2009).

North Carolina was actually in second place with five stores among our Coolest since 2008, along with Texas and Florida (which mostly supplied Big Cool winners). Arizona had four and finally there was Oregon at three and Washington State at two.

OK, so maybe it’s true: we do tend to give to much weighting to recent events. But the good thing about looking at the Coolest Store winners list over the last few years is their geographic diversity. A huge chunk of the country has been represented, from the places you’d expect – Orange County and Palm Beach, FL – to the ones you may not: Boise, ID, Tulsa, OK, and again with this year’s Big Cool winner, Florence, AL.

But then again a statement like that probably just reflects more faulty preconceptions, on my part.

And if you own a store, anywhere in the country, enter the contest next year, especially if you’re from a state that’s never won — you’ll be doing your part of the country proud.

Advertisement

Here is that list of Cool Store states, dating back to 2008:

7 from NY

5 from FL

5 from NC

5 from TX

4 from AZ

Advertisement

3 from CA

3 from MN

3 from OR

3 from Washington, DC

2 from IL
2 from IN
2 from LA

2 from MI

2 from OK

2 from PA

2 from WA

1 from AL

1 from AR

1 from CT
1 from IA
1 from ID

1 from GA

1 from HI

1 from MO

1 from MD

1 from UT

1 from VA


For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular