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The COUTURE Show Reintroduces Education Lineup Called COUTUREtalks

The sessions will take place May 30-31 and include a set of GIA presentations.




(PRESS RELEASE) Attendees of 2024’s edition of The COUTURE Show will be able to take in top-notch education presented by a range of thought leaders.

Gannon Brousseau, director of COUTURE and EVP, Emerald, said, “We’re delighted to re-introduce our learning and thought leadership programming, COUTUREtalks, to our 2024 event. In creating our session lineup, we focused on developing subject matter that is relevant and compelling, as well as securing speakers who are leaders within their fields. We’re excited to have arrived at that perfect combination of great content and exceptional partners.”

The education schedule is as follows (it can also be viewed here).

From the GIA Vault to Your Customer
Join GIA for an immersive experience where attendees can grab a refreshment and learn how to translate gemological knowledge into engaging customer experiences. These vibrant, 20-minute sessions will provide valuable insights and demonstrations using unique samples from the Institute’s museum collection.

Exceptional Color: Rough & Cut
10 a.m. and 3 p.m.
Discover the trends and rarity of exceptional colored gemstones such as Paraiba tourmaline, padparadscha sapphire and spinel. Gain insights into how to effectively educate your customers on these unique gemstones.

Pearls: Trends Beyond Tradition
11 a.m. and 4 p.m.
Explore the colors and shapes of cultured pearls and how to leverage the varying types to appeal to modern consumers. Learn how to showcase pearls in your store to attract a new generation of pearl enthusiasts.

Phenomenal Gemstones: Science & Storytelling
12 p.m. and 5 p.m.
Uncover the mesmerizing phenomena of gemstone color change and optical effects. Learn how to identify and showcase these stones to your customers and add a touch of enchantment to your inventory.

Cafe Noir Lounge, Cristal Ballroom
Speaker: Carson Lee, GIA Senior Instructor of Gemology


Friday, May 31st
COUTUREtalks: Sustainability, Responsibility, Sourcing & Technology
8:15 a.m.
Sponsored by Tracr

The jewelry trade is working together on initiatives in innovation and consumer needs in areas of sustainability, responsibility, sourcing, and technology. These are major trends shaping the industry. We invite renowned experts from different parts of the value chain; from diamonds to manufactures; mining and sourcing; technology and innovation; from trade organizations to retail; to share its insights as well as collaborated efforts that are furthering the progress on sustainability, sourcing, and technology and innovation.

Moderator: Josh Helmich, (CEO) Helmich Luxury Group

  • Jenny Luker – (President) – Platinum Guild International-USA
  • Wes Tucker – (CEO) -Tracr
  • Benny Oeyen – (Executive Head of Market Development for PGMs) – Anglo American
  • Russell Kwiat – (Owner-COO) – Kwiat & Fred Leighton
  • Belit Myers – (Chief Operating Officer) – Stuller

Bandol Ballroom

COUTUREtalks: Amplifying Success Across the Fashion Industry with Beautiful AI
1:15 p.m.
Sponsored by PerfectCorp

Step into the future of fashion and accessories with an inside look at how AI, AR, and virtual try-on are revolutionizing the apparel and accessories industry. Discover how AI and AR-driven solutions are empowering fashion brands to stay ahead of the curve and deliver unparalleled virtual try-on experiences proven to boost sales, foster loyal brand connections, and create unparalleled personalized shopping experiences.

Speaker: Wayne Liu, Chief Growth Officer, Perfect Corp

Bandol Ballroom

One-on-One Consultations with Shopify Solution Engineers: How to Elevate your Customer Journey by Crafting a Holistic Brand Experience
Shopify executives will be taking one-on-one meetings with COUTURE badge holders throughout the show to discuss the many solutions they offer for e-commerce, inventory management, and a slate of services intended to save businesses time and energy, while also creating an exceptional, holistic experience for its clients.

Villa 110—Book your appointment through the COUTURE Connect Ap




When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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