(PRESS RELEASE) As the lab diamond market continues to see a steady decline in sales, it is important to have a nice selection of natural diamonds on hand for last minute
shoppers, as well as for steady clients. Over the last several months, GN Diamond has seen an upward trend in natural diamond sales with a concentration in a variety of shapes inclusive of marquise, emeralds, elongated radiants and pear shapes. Round brilliants and ovals still lead in consumer demand with many retailers asking for larger sizes of 1.40 to 3 cts+.
Many jewelers are preparing now for the last half of 2025 and are optimistic in the re-growth and resurgence of natural diamonds. It is for this reason, that while summer is still in full swing, that sales associates, new and more seasoned, become well trained in selling and presenting natural diamonds. The importance of first presenting natural diamonds to prospective clients is ever so important to help raise bottom line cash flow and a healthy business acumen. Because GN Diamond speaks with over 5,000 jewelers daily, we offer free sales training and webinars on presenting natural diamonds as well as lab grown diamonds. The pros and cons of both are easily explained as well as overcoming pricing objections.
By utilizing an easy tool, offered by GN Diamond to retailers, at no charge, end consumers can easily understand why one diamond is better than another. The inclusions are gentle or may be hidden by a prong. They are camouflaged in a facet line, etc. Within seconds the customer has gained knowledge as to why no two diamonds are the same and this may help reduce negotiations by as much as 50%. This simple tool validates through a third party science, why one diamond is brighter and better than another.
GN Diamond constantly looks for ways to help retailers sell more diamonds in a simple and time efficient manner. For more information on GN’s free training please feel free to call 800-724-8810, or email [email protected]. GN helps jewelers sell more diamonds.
