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The Edge & Zillion Partner to Enable 1-Click Jewelry Insurance at Point of Sale

Program is enabled through a free Edge software feature.

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(PRESS RELEASE) Zillion, the jewelry insurer that offers 1-Click insurance at point of sale, has partnered with The Edge to provide jewelry store customers immediate insurance with their purchases through 1-Click technology right on their smartphone. This cutting-edge technology brings efficiency and ease to the jewelry industry countrywide and provides a valuable customer benefit, so jewelers no longer have to watch their customers leave their store unprotected. The program is enabled through a free Edge software feature, and customers can immediately receive 10-Days of no obligation insurance, and peace of mind. Visit myzillion.com/theedge to learn more.

“This is truly an incredible customer benefit”, said John Simonian from The Source Fine Jewelers. “It costs the jeweler nothing but adds so much goodwill to the customer relationship. I was always concerned when customers left my store without insuring their purchase, and now with Zillion and The Edge, I am able to help my customers without doing anything differently other than emphasizing the importance of protecting their jewelry. It’s a no brainer. I am taking care of my customer.”

“The new Edge software feature enables a better customer experience” said Adam Black, co-founder and managing director of Zillion. “We are reinventing jewelry insurance and are overjoyed to be able to support jewelers and help their customers protect the things they love. We have removed all of the friction, and the mere simplicity of the program is the icing on the cake.”

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Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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