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While alternatives to gold continue to make their way into the market, karat gold remains a timeless category — one that anchors fine jewelry stores and sets them apart from the mass-market noise. Consumers are more conscious about gold than they’ve been in years, and they’re still spending when given great value and design. Royal Chain’s latest karat gold designs showcase the unmatched beauty and enduring value that only genuine gold can deliver. These new pieces, at a range of price points that will attract shoppers across every budget, reflect Royal Chain’s nearly 50 years of expertise in crafting gold jewelry that retailers trust and customers treasure for generations.

Click through to see how Royal Chain gold will captivate your customers!


E: [email protected]
P: (800) 622-0960
W: royalchain.com

Visit Royal Chain at the following trade shows:
JCK PLUMB CLUB BOOTH PC820
IJO / RJO /ATLANTA JEWELRY SHOWS

Jewelry shown in image is from the Piano Link Collection. Necklace in 14K with diamonds (0.29 TCW), $12,500; bracelet in 14K with diamonds (0.29 TCW), $5,400.
All prices wholesale. Based on $4,500 gold.

Let Customers Be Creators

Charms and chains continue to resonate with today’s jewelry customer, offering a personalized story that is on point with customers’ desire to create their own unique story today. Royal Chain’s whimsical, classic, and elevated new designs invite wearers to build over time — giving your store a reason to bring customers back again and again.

Necklace, left: Push lock necklace with diamonds, 18”, $2,300 Charms, from left to right: Clover medallion charm, $335; Two-tone cross charm, $215; Fish charm, $260; Round blue topaz charm, $105; Double-sided sun and moon charm with laser engraving, $490 Necklace, right: Push lock necklace, 18”, $1,735 Charms, from left to right: Initial C charm, $145; Pear-shaped amethyst charm, $105; Dolphin charm, $255; Elephant charm, $255

All 14K gold, all pricing wholesale.

E: [email protected]
P: (800) 622-0960
W: royalchain.com

Visit Royal Chain at the following trade shows:
JCK PLUMB CLUB BOOTH PC820
IJO / RJO /ATLANTA JEWELRY SHOWS

Wholesale prices are based on $4,500 gold and $80 silver.

Stretch Into Gold

Royal Chain’s gold stretch bracelets were a big hit last year, bringing effortless wearability, with amazing Italian technology and craftsmanship to wow customers. This season new pieces with diamonds, matching necklaces, and rings are being added. Soft, supple and designed to fit any customer, these high-polish styles are the kind of easy, everyday gold that sells itself.

From top left: 0.09 TCW Diamond “Oval” bracelet, $1,080; 0.10 TCW Diamond “Heart” bracelet, $1,035; 0.09 TCW Diamond “X” bracelet, $1,005; 8.8mm bracelet, $1,200; 5.8mm stretch necklace, 18”, $1,500; Double row stretch ring, $320

All 14K gold, all pricing wholesale.

E: [email protected]
P: (800) 622-0960
W: royalchain.com

Visit Royal Chain at the following trade shows:
JCK PLUMB CLUB BOOTH PC820
IJO / RJO /ATLANTA JEWELRY SHOWS

Wholesale prices are based on $4,500 gold and $80 silver.

Let Them Stack

The sleek high polished gold look, coupled with the ease of wear makes this stretch collection a big win today. Let customers layer, and with these price points it will be as easy as ever. Remember these pieces are solid 14k gold!

Model is wearing a 2.8mm stretch necklace, $975. On left hand, from top: 3.4mm bracelet in yellow gold, $360; 3.4mm bracelet in white gold, $360; 8.8mm bracelet, $1,200. On right hand, from top: Rings, $155-320; 5.5mm bracelet, $540; 0.09 TCW Diamond “Oval” bracelet, $1,080; 0.10 TCW Diamond “Heart” bracelet, $1,035; Triple row bracelet, $925; 0.09 TCW Diamond “X” bracelet, $1,005

All 14K gold, all pricing wholesale.

E: [email protected]
P: (800) 622-0960
W: royalchain.com

Visit Royal Chain at the following trade shows:
JCK PLUMB CLUB BOOTH PC820
IJO / RJO /ATLANTA JEWELRY SHOWS

Wholesale prices are based on $4,500 gold and $80 silver.

Men’s Gold Chain at Half Price?

As the price of gold climbs, men’s chains feel the squeeze most. But new technology is changing that equation. Royal Chain’s latest men’s pieces deliver contemporary Italian craftsmanship at price points well below standard chains — making it easier than ever to stock and sell the real thing. And as always, in pure 14K gold.

Model is wearing Cable link necklace, 20”, $3,705. On left hand, from top: Mariner bracelet, 8.25”, $1,600. On right hand, from top: Stretchable link bracelet, $2,190; French Cable bracelet, 8”, $875; Byzantine bracelet, 8”, $1,035

All 14K gold, all pricing wholesale.

E: [email protected]
P: (800) 622-0960
W: royalchain.com

Visit Royal Chain at the following trade shows:
JCK PLUMB CLUB BOOTH PC820
IJO / RJO /ATLANTA JEWELRY SHOWS

Wholesale prices are based on $4,500 gold and $80 silver.

The Art of the Layer

Layering isn’t a trend anymore — it’s a selling strategy. Royal Chain’s mix of styles gives your customers the building blocks for a look that’s entirely their own, at a range of price points that works for every budget. Whether they be bracelets, chains, or earrings, customers are wearing multiples of everything and these are the newest additions.

Left to right: Metropolitan link bracelet, 7.25”, $925; Mirror link necklace, 18”, $840; Clover necklace, 18”, $395; Two-tone hoop earrings, $290; Metropolitan link necklace, 18”, $1,735; Double row hoops, $515; Cable Link Bracelet, 7.5”, $840

All 14K gold, all pricing wholesale.

E: [email protected]
P: (800) 622-0960
W: royalchain.com

Visit Royal Chain at the following trade shows:
JCK PLUMB CLUB BOOTH PC820
IJO / RJO /ATLANTA JEWELRY SHOWS

Wholesale prices are based on $4,500 gold and $80 silver.

The Tubogas Moment

The tubogas technique — with its signature coiled, fluid construction — has a long history in Italian fine jewelry, and it’s never looked more relevant. Royal Chain brings this iconic silhouette to the fine jewelry case at accessible price points, with a collection spanning diamond-accented bracelets, sleek necklaces, earrings and rings.

Stud earrings, $320; Necklace, 17”, $3,340; Ring: $865. From left to right: Graduated ring, $865; 0.20 TCW Diamond Square bracelet, $2,005; 0.20 TCW Diamond Heart bracelet, $2,005; Two-tone bracelet with 0.18 TCW diamonds, 7.25”, $3,620; Five-station bracelet with 0.36 TCW diamonds, 7.25”, $3,725; Ring, $1,070

All 14K gold, all pricing wholesale.

E: [email protected]
P: (800) 622-0960
W: royalchain.com

Visit Royal Chain at the following trade shows:
JCK PLUMB CLUB BOOTH PC820
IJO / RJO /ATLANTA JEWELRY SHOWS

Wholesale prices are based on $4,500 gold and $80 silver.

Color Your Case

Colored gems and yellow gold are a natural pairing — the warmth of karat gold anchors the palette while a splash of natural gemstones brings fresh energy to classic styles. Royal Chain’s gold and color collection brings warmth and personality to the fine jewelry case, inviting customers to mix, match and make it their own.

On left wrist from top: Mirror bracelets, 8” in white gold, $680; in yellow gold, $660. Rectangular tag necklace, 18”, $285. On right wrist, gemstone bangles, left to right in Amethyst, White topaz, Pink Mystic topaz, Citrine, Blue topaz, Peridot or Garnet, MSRP: $695

All 14K gold, all pricing wholesale.

E: [email protected]
P: (800) 622-0960
W: royalchain.com

Visit Royal Chain at the following trade shows:
JCK PLUMB CLUB BOOTH PC820
IJO / RJO /ATLANTA JEWELRY SHOWS

Wholesale prices are based on $4,500 gold and $80 silver.

French Details From Italian Craftsman

The Vannèrie collection takes its cue from the intricate art of basket weaving originating in France, translating that timeless texture into detailed gold work set with diamonds. From stackable rings to elegant bangles and layerable pendants, these pieces bring a distinct artisan sensibility to the fine jewelry case — in both yellow and white gold.

Model is wearing 0.03 TCW Diamond earrings, $835; Necklaces, from top: 0.05 TCW Diamond Round pendant, 18”, $1,030; 0.06 TCW Diamond Coin pendant, 18”, $705. 0.03 TCW Diamond rings: White gold, $1,235; Yellow gold: $1,245; 0.06 TCW Diamond bangles, 7”: White gold, $3,215; Yellow gold: $3,270

All 14K gold, all pricing wholesale.

E: [email protected]
P: (800) 622-0960
W: royalchain.com

Visit Royal Chain at the following trade shows:
JCK PLUMB CLUB BOOTH PC820
IJO / RJO /ATLANTA JEWELRY SHOWS

Wholesale prices are based on $4,500 gold and $80 silver.

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The Enduring Metal: Gold Jewelry’s Latest Edit
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The Enduring Metal: Gold Jewelry’s Latest Edit

While alternatives to gold continue to make their way into the market, karat gold remains a timeless category — one that anchors fine jewelry stores and sets them apart from the mass-market noise. Consumers are more conscious about gold than they’ve been in years, and they’re still spending when given great value and design. Royal Chain’s latest karat gold designs showcase the unmatched beauty and enduring value that only genuine gold can deliver. These new pieces, at a range of price points that will attract shoppers across every budget, reflect Royal Chain’s nearly 50 years of expertise in crafting gold jewelry that retailers trust and customers treasure for generations.

Click through to see how Royal Chain gold will captivate your customers!


E: [email protected]
P: (800) 622-0960
W: royalchain.com

Visit Royal Chain at the following trade shows:
JCK PLUMB CLUB BOOTH PC820
IJO / RJO /ATLANTA JEWELRY SHOWS

Jewelry shown in image is from the Piano Link Collection. Necklace in 14K with diamonds (0.29 TCW), $12,500; bracelet in 14K with diamonds (0.29 TCW), $5,400.
All prices wholesale. Based on $4,500 gold.