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The Engagement Ring Box That Doesn’t Spoil the Surprise

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No more bulky ring boxes.

It’s hard to pop the question without her expecting it if she can see the ring box bulging from your pocket. The two New York City jewelers behind Parker Square realized this, and so they designed a flatter, more discreet engagement ring box that’s easier to hide, Elite Daily writes. Appropriately dubbed “Secret,” you can see how it’s made in the video below. After raising more than $10,000 in a Kickstarter campaign, the article says, Parker Square will retail the box for $98.

Read more at Elite Daily

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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