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The Essential Lessons of the Late Zig Ziglar

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One of the great sales teachers of our time – Zig Ziglar – passed away last week at the ripe, rich age of 86.

We’ll miss him, but we’ll remember his lessons for a long, long time.

Despite his dozens of books, Zig was not the most erudite of teachers. Part of the Dale Carnegie tradition, he didn’t fill his books with charts and Zenn diagrams. Or break down the psychological underpinnings of the various customer types to help you out-maneuver customers on the way a sale.

Zig made it his business to fix you. Quite correctly. His only mission was to make your attitude the best it could possibly be.

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For me, here was the first key takeaway from Zig’s obituary in the New York Times.


He told a story about a woman in Alabama who he said was bitter about her job and angry with her co-workers. He advised her to write down whatever positives she could thing of — the solid paycheck, the benefits, the vacation time — and then stare into the mirror and say how much she loved her job. Six weeks later, he ran into her again.

“I’m doing wonderfully well,” she told him with a bright smile, adding, “You cannot believe how much those people down there have changed.”

And here was the second:

“Our whole philosophy’s built around the concept that you can have everything in life you want if you will just help enough other people get what they want,” he said [in an interview]. “That works in your personal life, your physical life. It works in corporate America. It works in government. It works everywhere.”

One of a kind. Last of an era. Goodbye, Zig Ziglar.

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The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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David Squires

The Essential Lessons of the Late Zig Ziglar

Published

on

One of the great sales teachers of our time – Zig Ziglar – passed away last week at the ripe, rich age of 86.

We’ll miss him, but we’ll remember his lessons for a long, long time.

Despite his dozens of books, Zig was not the most erudite of teachers. Part of the Dale Carnegie tradition, he didn’t fill his books with charts and Zenn diagrams. Or break down the psychological underpinnings of the various customer types to help you out-maneuver customers on the way a sale.

Advertisement

Zig made it his business to fix you. Quite correctly. His only mission was to make your attitude the best it could possibly be.

For me, here was the first key takeaway from Zig’s obituary in the New York Times.


He told a story about a woman in Alabama who he said was bitter about her job and angry with her co-workers. He advised her to write down whatever positives she could thing of — the solid paycheck, the benefits, the vacation time — and then stare into the mirror and say how much she loved her job. Six weeks later, he ran into her again.

“I’m doing wonderfully well,” she told him with a bright smile, adding, “You cannot believe how much those people down there have changed.”

And here was the second:

“Our whole philosophy’s built around the concept that you can have everything in life you want if you will just help enough other people get what they want,” he said [in an interview]. “That works in your personal life, your physical life. It works in corporate America. It works in government. It works everywhere.”

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One of a kind. Last of an era. Goodbye, Zig Ziglar.


/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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