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The Gold Book from Royal Chain and More of This Month’s Service News

For true lovers of gold…

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The Gold Book from Royal Chain and More of This Month’s Service News

Worthy of Royalty

New from Royal Chain, The Gold Book 2019 is here to delight true lovers of gold. The collection offers a wide range of styles and price points, from edgy trend pieces to iconic classics and even men’s jewelry. royalchain.com

Congratulations, Madame President

The Contemporary Jewelry Design Group (CJDG) has announced that Judi Powers of Judi Powers Jewelry is the association’s new president. CJDG is a prominent national organization dedicated to the promotion of creative jewelry design and integrity and ethics in both business and design. cjdg.jewelry

Flawless Clarity

The Diamond Producers Association has expanded its educational offerings to drive viewers to the DPA’s Total Clarity, an advocacy platform that shares beneficial information about the global diamond sector. Includes free social media assets, static images and video. diamondproducers.com

A Whirl of Pearls

The Cultured Pearl Association Of America’s 10th Annual International Pearl Design Competition (IPDC) is now open! Entries must be submitted by Oct. 4 and winners will be chosen on Nov. 1. cpaa.org

On the Shelf

Ritani’s new Virtual Shelf iPad app allows retailers to offer their customers access to an inventory of certified conflict-free diamonds and jewelry. Virtual Shelf can also be used to sell to other program partner retailers. ritani.com

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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