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David Squires

The Hammock in the Loft … and More Jeweler Habits

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For a decade’s worth of Januarys, we’ve kept you focused on your habits.

Beginning positive ones, performing them consistently, and making them a part of your routine forever. Identifying bad ones, eliminating them, and never again lapsing.

Over the years, we’ve kicked off fresh-slate season with “Life Lifts”, business resolutions, even more business resolutions, and something very, very different.

In this January’s edition of INSTORE, we come at habits from a different angle — asking a few dozen of our favorite jewelers what habits are helping them achieve success, and what habits may be keeping them from it.

The story is inspirational and informational. Not to mention funny, as when Chuck Kuba of Iowa Diamonds discusses his favorite habit (“I am notorious for not giving up. It took me 24 years to finally get my undergraduate degree”) or when Brett Weiler’s mentions his least (“I have a loft in the back of my store. And in that loft, I have a hammock. You can see where this is going. I have gotten over the guilty feeling of taking a nap at work.”)

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If you haven’t gotten your hard copy of INSTORE/January yet, get your year off to a more productive start by reading the story here.


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Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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