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The Hard Truth About Shopping Malls (and Why It’s Not All Bad)

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Make the mall work for you.

Jim Cramer, host of CNBC’s Mad Money, says shopping malls aren’t dead — but there’s a harsh truth that retailers must face.

The fact is that “the mall’s rent is too expensive for all but the most exclusive specialty retailers,” he says.

For mass-market stuff, people would rather order online, in many cases from Amazon.com.

That’s bad news for the big guys like Macy’s and Kohl’s. But it’s fine for you as long as you can position yourself as a high-end retailer.

CNBC notes that people still “won’t dish $10,000 for a pair of earrings without seeing them in person.”

Apart from that, Cramer says, “Everyone is too cheap to shop at the mall.”

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Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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