Headlines

The Hard Truth About Shopping Malls (and Why It’s Not All Bad)

Published

8 years ago

January 6, 2017

INSTORE Staff

Make the mall work for you.

Jim Cramer, host of CNBC’s Mad Money, says shopping malls aren’t dead — but there’s a harsh truth that retailers must face.

The fact is that “the mall’s rent is too expensive for all but the most exclusive specialty retailers,” he says.

For mass-market stuff, people would rather order online, in many cases from Amazon.com.

That’s bad news for the big guys like Macy’s and Kohl’s. But it’s fine for you as long as you can position yourself as a high-end retailer.

CNBC notes that people still “won’t dish $10,000 for a pair of earrings without seeing them in person.”

Apart from that, Cramer says, “Everyone is too cheap to shop at the mall.”

Read more at CNBC

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”