Fresh design ideas drive the jewelry industry forward. This year marks the 10th annual INSTORE Design Awards, and entries continue to pour in, casting a spotlight on the innovative minds and designs of those who help fill jewelry store cases. With 32 traditional and trendy (think rainbows) categories and the greatest number ever of entries in the Men’s Jewelry category, the INSTORE team remains wowed at industry’s collective talents.

But it’s not just our opinion that counts—we need yours! Retailer, help us choose the “Retailer’s Choice” winners of the 2025 INSTORE Design Awards. Click on each link below to select your favorite design in each category.