The INSTORE Design Awards 2025 Winners Revealed!

This year’s INSTORE Design Awards featured more entries in Men’s Jewelry, loads of lovely ring and bracelet entries, and a bevy of other beautiful designs for its 10th annual edition.

Story by Jennifer Heebner

Entries to this year’s INSTORE Design Awards are a testament to the robust creativity of the fine jewelry industry. Submissions this year include more entries to the Men’s Jewelry category than ever before, clever interpretations in the trend categories (think hearts, snakes, etc.), and an abundance of exceptional colored gemstones. In all, entrants were fearless in their executions of some incredible contemporary designs that are destined to become the heirlooms of tomorrow.

Once again, an impressive judging panel featured six notable jewelry store merchants and three well-known media figures. The judges voted for their favorite designs in a “blind voting” process, while many more retailers voted online for their top picks in the “Retailer’s Choice” portion of the contest, creating one additional winner in each category.

Congratulations to all the winners! Retailers, enjoy perusing every incredible winning design below, and reach out to the winners to get their designs into your store cases.