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The Jeweler Loses Another Stone to the Carpet Gods

Why pavé makes even veteran bench jewelers reconsider their entire career path.

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The Jeweler Loses Another Stone to the Carpet Gods

PAVÉ IS THE BENCH JOB that makes even veteran jewelers question their life choices. You’re hunched over a microscope, hands shaking from your third coffee, trying to set a stone the size of a poppy seed into a hole that’s actively shrinking. You drop one. Then another. Then the third one launches off your graver like a tiny, expensive missile and disappears into the carpet forever. And yet you pick up the next stone and try again — because jewelers are basically just stubborn people with good eyesight and poor financial judgment.

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How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."

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