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The Jeweler Cartoons

Cartoon: Never Underestimate the Strength of a Jeweler

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Jeweler 04 20 2018

Tim Searfoss’s “The Jeweler” appears only on INSTOREMAG.COM twice a month. To ensure you don’t miss a single one, sign up for bulletins at instoremag.com/bulletins.

Catch "The Jeweler" twice each month on INSTORE Online. The creator of "The Jeweler" comic, Tim Searfoss, is a bench jeweler at Arney Guess Goldsmith in Chattanooga, TN. In his spare time, he sells his art in various forms (even including iPhone skins) at pistolfury.com.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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