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The Jeweler’s Calendar Dates Losing Their Selling Power

Father’s Day and prom season are the events that have declined the most.

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The Jeweler’s Calendar Dates Losing Their Selling Power

IT’S NEVER BEEN easy to find Dad a Father’s Day gift he actually wants.

Sadly, fewer shoppers seem to be deciding it’s a watch or piece of jewelry.

That’s according to jewelers surveyed in our 2019 Big Survey, who listed Father’s Day along with Prom Season as the traditional selling dates that have lost the most appeal to shoppers.

Perhaps more alarming, was the No. 3 date on the list — Valentine’s Day, which was selected by 43 percent of the respondents as among the holidays losing their power to get shoppers in the door.

Please note that the Big Survey is still open and we are adding new responses as they come in. If you’re a jewelry-store owner or manager and would like to take the survey, it can be accessed here. Be quick, though; we’ll be closing it soon.

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(Please note the Big Survey is designed for owners or managers)

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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