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The Jeweler’s Calendar Dates Losing Their Selling Power

Father’s Day and prom season are the events that have declined the most.

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The Jeweler’s Calendar Dates Losing Their Selling Power

IT’S NEVER BEEN easy to find Dad a Father’s Day gift he actually wants.

Sadly, fewer shoppers seem to be deciding it’s a watch or piece of jewelry.

That’s according to jewelers surveyed in our 2019 Big Survey, who listed Father’s Day along with Prom Season as the traditional selling dates that have lost the most appeal to shoppers.

Perhaps more alarming, was the No. 3 date on the list — Valentine’s Day, which was selected by 43 percent of the respondents as among the holidays losing their power to get shoppers in the door.

Please note that the Big Survey is still open and we are adding new responses as they come in. If you’re a jewelry-store owner or manager and would like to take the survey, it can be accessed here. Be quick, though; we’ll be closing it soon.

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(Please note the Big Survey is designed for owners or managers)

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MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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