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The Jeweler’s Calendar Dates Losing Their Selling Power

Father’s Day and prom season are the events that have declined the most.

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The Jeweler’s Calendar Dates Losing Their Selling Power

IT’S NEVER BEEN easy to find Dad a Father’s Day gift he actually wants.

Sadly, fewer shoppers seem to be deciding it’s a watch or piece of jewelry.

That’s according to jewelers surveyed in our 2019 Big Survey, who listed Father’s Day along with Prom Season as the traditional selling dates that have lost the most appeal to shoppers.

Perhaps more alarming, was the No. 3 date on the list — Valentine’s Day, which was selected by 43 percent of the respondents as among the holidays losing their power to get shoppers in the door.

Please note that the Big Survey is still open and we are adding new responses as they come in. If you’re a jewelry-store owner or manager and would like to take the survey, it can be accessed here. Be quick, though; we’ll be closing it soon.

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(Please note the Big Survey is designed for owners or managers)

Chris Burslem is Group Managing Editor at SmartWork Media.

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Wilkerson Testimonials | C. Aaron Peñaloza Jewelers

Wilkerson Paves the Way for the Future

After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

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