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Big Survey

The Jeweler’s Calendar Dates Losing Their Selling Power

Father’s Day and prom season are the events that have declined the most.

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IT’S NEVER BEEN easy to find Dad a Father’s Day gift he actually wants.

Sadly, fewer shoppers seem to be deciding it’s a watch or piece of jewelry.

That’s according to jewelers surveyed in our 2019 Big Survey, who listed Father’s Day along with Prom Season as the traditional selling dates that have lost the most appeal to shoppers.

Perhaps more alarming, was the No. 3 date on the list — Valentine’s Day, which was selected by 43 percent of the respondents as among the holidays losing their power to get shoppers in the door.

Please note that the Big Survey is still open and we are adding new responses as they come in. If you’re a jewelry-store owner or manager and would like to take the survey, it can be accessed here. Be quick, though; we’ll be closing it soon.

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(Please note the Big Survey is designed for owners or managers)

Chris Burslem is Group Managing Editor at SmartWork Media.

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