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Big Survey

The Jeweler’s Calendar Dates Losing Their Selling Power

Father’s Day and prom season are the events that have declined the most.

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IT’S NEVER BEEN easy to find Dad a Father’s Day gift he actually wants.

Sadly, fewer shoppers seem to be deciding it’s a watch or piece of jewelry.

That’s according to jewelers surveyed in our 2019 Big Survey, who listed Father’s Day along with Prom Season as the traditional selling dates that have lost the most appeal to shoppers.

Perhaps more alarming, was the No. 3 date on the list — Valentine’s Day, which was selected by 43 percent of the respondents as among the holidays losing their power to get shoppers in the door.

Please note that the Big Survey is still open and we are adding new responses as they come in. If you’re a jewelry-store owner or manager and would like to take the survey, it can be accessed here. Be quick, though; we’ll be closing it soon.

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(Please note the Big Survey is designed for owners or managers)

Chris Burslem is Group Managing Editor at SmartWork Media.

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Big Survey

2019 Big Survey: Here’s Where Valentine’s Day Is Dying the Fastest for Jewelers

Results of the 2019 Big Survey have been rolling in. Here’s a sample.

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VALENTINE’S DAY SEEMS to be dying fastest in Minnesota, where 85 percent of jewelers said it was no longer pulling in customers the way it once did. Across North America almost one in two jewelers identified the day of love as a key traditional date that had become SIGNIFICANTLY LESS important to their business in the last decade (see chart).

Other prominent dates near the top of the list were Father’s Day, selected by 53% of jewelers who took INSTORE’s 2019 Big Survey, and Mother’s Day, chosen by 41%. Christmas still seems to be maintaining its hold on the shoppers of America. Only 14% of jewelers said it had become less important.

For the record, Indiana appeared to be the state where a promotional arrow from Cupid might still hit its target: Seventy-nine percent of jewelers there said V Day was still a potent traffic driver.

The 2019 Big Survey was conducted in September and October and attracted responses from more than 800 American jewelers. Look out for all the results in the November issue of INSTORE.

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Big Survey

Big Survey: Jewelers from KS, MO and WI, We Love You. But Jewelers from DE, MS, WY … Don’t You Love Us?

There’s still time to take the Big Survey!

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JEWELERS FROM KANSAS, Missouri, and Wisconsin topped our list of the most community-minded, generous with their time, and just all-round coolest people, at least when it comes to taking industry surveys. Those three states all hit above their weight by a factor of at least 2.0 in terms of population size to contributions to the 2019 Big Survey. At the other end of the scale, just three states have yet to be represented in the Big Survey – Delaware, Mississippi and Wyoming.

Luckily for jewelers in those three states, the 2019 Big Survey is still open (just click HERE). Be quick though, we’ll be closing it soon.

(Please note the Big Survey is designed for owners or managers)

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Big Survey

The No. 1 Mental Health Issue for Jewelers

Stress takes first place.

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RUNNING A JEWELRY store is a tough job. It may help jewelers who have felt the strains of the job to know then that more than half their peers have considered getting professional help (or did seek help) to deal with stress. That’s according to the 2019 Big Survey, which asked jewelers about any mental issues they may have struggled with during their professional careers. Following stress were sleeplessness, depression and anxiety.

Please note that the Big Survey is still open and we are adding new responses as they come in. If you’re a jewelry store owner or manager and would like to take the survey, it can be accessed HERE. Be quick though, we’ll be closing it soon.

(Please note the Big Survey is designed for owners or managers)

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