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Zen Jeweler: Losing At Solitaire

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I USED TO PLAY a lot of solitaire. Over time, I learned I was playing a game designed to make me lose. There was no way to tell from the hand whether the next cards would fall properly. There was only luck, and the game was designed to keep me playing, and keep me losing. 

Now I’m in another game, this one called retail. And I have a real tool that is almost never used by retailers, a tool I should use more often. You see, in solitaire, you play alone. In business, you have a tool that helps you predict what will be hot, prevent losses, figure out what displays are working, even judge which media to use. That tool is other people.  

You haven’t noticed them yet? They are on your staff and reading all the magazines you don’t have time to read. They are cutting your hair and would love to talk about their jewelry. They are your best customers, brought together for lunch and a discussion.  

Still want to play solitaire? Trust me, you’ll lose.

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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Zen Jeweler: Losing At Solitaire

mm

Published

on

I USED TO PLAY a lot of solitaire. Over time, I learned I was playing a game designed to make me lose. There was no way to tell from the hand whether the next cards would fall properly. There was only luck, and the game was designed to keep me playing, and keep me losing. 

Now I’m in another game, this one called retail. And I have a real tool that is almost never used by retailers, a tool I should use more often. You see, in solitaire, you play alone. In business, you have a tool that helps you predict what will be hot, prevent losses, figure out what displays are working, even judge which media to use. That tool is other people.  

You haven’t noticed them yet? They are on your staff and reading all the magazines you don’t have time to read. They are cutting your hair and would love to talk about their jewelry. They are your best customers, brought together for lunch and a discussion.  

Still want to play solitaire? Trust me, you’ll lose.

Advertisement

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular