Connect with us

Zen Jeweler: Losing At Solitaire

mm

Published

on

I USED TO PLAY a lot of solitaire. Over time, I learned I was playing a game designed to make me lose. There was no way to tell from the hand whether the next cards would fall properly. There was only luck, and the game was designed to keep me playing, and keep me losing. 

Now I’m in another game, this one called retail. And I have a real tool that is almost never used by retailers, a tool I should use more often. You see, in solitaire, you play alone. In business, you have a tool that helps you predict what will be hot, prevent losses, figure out what displays are working, even judge which media to use. That tool is other people.  

You haven’t noticed them yet? They are on your staff and reading all the magazines you don’t have time to read. They are cutting your hair and would love to talk about their jewelry. They are your best customers, brought together for lunch and a discussion.  

Still want to play solitaire? Trust me, you’ll lose.

Advertisement

SPONSORED VIDEO

Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

Promoted Headlines

Most Popular

Columns

Zen Jeweler: Losing At Solitaire

mm

Published

on

I USED TO PLAY a lot of solitaire. Over time, I learned I was playing a game designed to make me lose. There was no way to tell from the hand whether the next cards would fall properly. There was only luck, and the game was designed to keep me playing, and keep me losing. 

Now I’m in another game, this one called retail. And I have a real tool that is almost never used by retailers, a tool I should use more often. You see, in solitaire, you play alone. In business, you have a tool that helps you predict what will be hot, prevent losses, figure out what displays are working, even judge which media to use. That tool is other people.  

You haven’t noticed them yet? They are on your staff and reading all the magazines you don’t have time to read. They are cutting your hair and would love to talk about their jewelry. They are your best customers, brought together for lunch and a discussion.  

Still want to play solitaire? Trust me, you’ll lose.

Advertisement

Advertisement

SPONSORED VIDEO

Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

Promoted Headlines

Most Popular