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Zen Jeweler: Losing At Solitaire

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I USED TO PLAY a lot of solitaire. Over time, I learned I was playing a game designed to make me lose. There was no way to tell from the hand whether the next cards would fall properly. There was only luck, and the game was designed to keep me playing, and keep me losing. 

Now I’m in another game, this one called retail. And I have a real tool that is almost never used by retailers, a tool I should use more often. You see, in solitaire, you play alone. In business, you have a tool that helps you predict what will be hot, prevent losses, figure out what displays are working, even judge which media to use. That tool is other people.  

You haven’t noticed them yet? They are on your staff and reading all the magazines you don’t have time to read. They are cutting your hair and would love to talk about their jewelry. They are your best customers, brought together for lunch and a discussion.  

Still want to play solitaire? Trust me, you’ll lose.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Zen Jeweler: Losing At Solitaire

mm

Published

on

I USED TO PLAY a lot of solitaire. Over time, I learned I was playing a game designed to make me lose. There was no way to tell from the hand whether the next cards would fall properly. There was only luck, and the game was designed to keep me playing, and keep me losing. 

Now I’m in another game, this one called retail. And I have a real tool that is almost never used by retailers, a tool I should use more often. You see, in solitaire, you play alone. In business, you have a tool that helps you predict what will be hot, prevent losses, figure out what displays are working, even judge which media to use. That tool is other people.  

You haven’t noticed them yet? They are on your staff and reading all the magazines you don’t have time to read. They are cutting your hair and would love to talk about their jewelry. They are your best customers, brought together for lunch and a discussion.  

Still want to play solitaire? Trust me, you’ll lose.

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Most Popular