Connect with us

Zen Jeweler: Losing At Solitaire

mm

Published

on

I USED TO PLAY a lot of solitaire. Over time, I learned I was playing a game designed to make me lose. There was no way to tell from the hand whether the next cards would fall properly. There was only luck, and the game was designed to keep me playing, and keep me losing. 

Now I’m in another game, this one called retail. And I have a real tool that is almost never used by retailers, a tool I should use more often. You see, in solitaire, you play alone. In business, you have a tool that helps you predict what will be hot, prevent losses, figure out what displays are working, even judge which media to use. That tool is other people.  

You haven’t noticed them yet? They are on your staff and reading all the magazines you don’t have time to read. They are cutting your hair and would love to talk about their jewelry. They are your best customers, brought together for lunch and a discussion.  

Still want to play solitaire? Trust me, you’ll lose.

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular

Columns

Zen Jeweler: Losing At Solitaire

mm

Published

on

I USED TO PLAY a lot of solitaire. Over time, I learned I was playing a game designed to make me lose. There was no way to tell from the hand whether the next cards would fall properly. There was only luck, and the game was designed to keep me playing, and keep me losing. 

Now I’m in another game, this one called retail. And I have a real tool that is almost never used by retailers, a tool I should use more often. You see, in solitaire, you play alone. In business, you have a tool that helps you predict what will be hot, prevent losses, figure out what displays are working, even judge which media to use. That tool is other people.  

You haven’t noticed them yet? They are on your staff and reading all the magazines you don’t have time to read. They are cutting your hair and would love to talk about their jewelry. They are your best customers, brought together for lunch and a discussion.  

Still want to play solitaire? Trust me, you’ll lose.

Advertisement

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular