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Jewelers and the Millennial Aftermath … and More Reader Letters for December

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Jewelers and the Millennial Aftermath … and More Reader Letters for December

Ch-Ch-Changes

Millennials are tough. They don’t mind spending money on tech gadgets but don’t seem to have a lot of interest in jewelry. — Charles Hood, C.B. Hood Diamond Co., Santa Maria, CA


I have been in the business for 40 years. It may be interesting for someone to write about the changes in selling diamonds over the years. When I began, if it was “pretty” and “sparkled,” it sold. Then, over the years, we became more and more technical, way beyond the 4 C’s. Today, we are back to reeducating ourselves to sell with emotion and feeling in order to combat the web. — Jon Walp, Long Jewelers, Virginia Beach, VA

The business is changing rapidly and our biggest challenge is to keep up with it. At least let’s have some fun on the way! — Peter Stavrianidis, Venus Jewelers, Somerset, NJ

Green Day

Loved reading about the other green store ideas. It’s this type of innovation and adaptation that will keep jewelry stores relevant in the changing retail landscape. — Chris Wattsson, Wattsson & Wattsson Jewelers, Marquette, MI

Green is good, but it can be overemphasized. — James Sickinger, Sickinger’s Jewelry, Lowell, IN 

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Keep on Lovin’ You

INSTORE magazine is a staple in our lunchroom and on our conference table. It has a wealth of valuable information for every employee in every position in every company. It is a “must” tool of the trade. — Tim Quigley, TQ Diamonds, Madison, WI

Hidden Charms

I feel bad about the death of the beads. — Cathy McMurray, The Hunt House, Huntsville, Ontario, Canada


This article originally appeared in the January 2018 edition of INSTORE.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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INSTORE

Jewelers and the Millennial Aftermath … and More Reader Letters for December

mm

Published

on

Jewelers and the Millennial Aftermath … and More Reader Letters for December

Ch-Ch-Changes

Millennials are tough. They don’t mind spending money on tech gadgets but don’t seem to have a lot of interest in jewelry. — Charles Hood, C.B. Hood Diamond Co., Santa Maria, CA


I have been in the business for 40 years. It may be interesting for someone to write about the changes in selling diamonds over the years. When I began, if it was “pretty” and “sparkled,” it sold. Then, over the years, we became more and more technical, way beyond the 4 C’s. Today, we are back to reeducating ourselves to sell with emotion and feeling in order to combat the web. — Jon Walp, Long Jewelers, Virginia Beach, VA

The business is changing rapidly and our biggest challenge is to keep up with it. At least let’s have some fun on the way! — Peter Stavrianidis, Venus Jewelers, Somerset, NJ

Green Day

Loved reading about the other green store ideas. It’s this type of innovation and adaptation that will keep jewelry stores relevant in the changing retail landscape. — Chris Wattsson, Wattsson & Wattsson Jewelers, Marquette, MI

Advertisement

Green is good, but it can be overemphasized. — James Sickinger, Sickinger’s Jewelry, Lowell, IN 

Keep on Lovin’ You

INSTORE magazine is a staple in our lunchroom and on our conference table. It has a wealth of valuable information for every employee in every position in every company. It is a “must” tool of the trade. — Tim Quigley, TQ Diamonds, Madison, WI

Hidden Charms

I feel bad about the death of the beads. — Cathy McMurray, The Hunt House, Huntsville, Ontario, Canada


This article originally appeared in the January 2018 edition of INSTORE.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular