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Jewelers and the Millennial Aftermath … and More Reader Letters for December

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Ch-Ch-Changes

Millennials are tough. They don’t mind spending money on tech gadgets but don’t seem to have a lot of interest in jewelry. — Charles Hood, C.B. Hood Diamond Co., Santa Maria, CA


I have been in the business for 40 years. It may be interesting for someone to write about the changes in selling diamonds over the years. When I began, if it was “pretty” and “sparkled,” it sold. Then, over the years, we became more and more technical, way beyond the 4 C’s. Today, we are back to reeducating ourselves to sell with emotion and feeling in order to combat the web. — Jon Walp, Long Jewelers, Virginia Beach, VA

The business is changing rapidly and our biggest challenge is to keep up with it. At least let’s have some fun on the way! — Peter Stavrianidis, Venus Jewelers, Somerset, NJ

Green Day

Loved reading about the other green store ideas. It’s this type of innovation and adaptation that will keep jewelry stores relevant in the changing retail landscape. — Chris Wattsson, Wattsson & Wattsson Jewelers, Marquette, MI

Green is good, but it can be overemphasized. — James Sickinger, Sickinger’s Jewelry, Lowell, IN 

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Keep on Lovin’ You

INSTORE magazine is a staple in our lunchroom and on our conference table. It has a wealth of valuable information for every employee in every position in every company. It is a “must” tool of the trade. — Tim Quigley, TQ Diamonds, Madison, WI

Hidden Charms

I feel bad about the death of the beads. — Cathy McMurray, The Hunt House, Huntsville, Ontario, Canada


This article originally appeared in the January 2018 edition of INSTORE.

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Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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