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Jewelers and the Millennial Aftermath … and More Reader Letters for December

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Jewelers and the Millennial Aftermath … and More Reader Letters for December

Ch-Ch-Changes

Millennials are tough. They don’t mind spending money on tech gadgets but don’t seem to have a lot of interest in jewelry. — Charles Hood, C.B. Hood Diamond Co., Santa Maria, CA


I have been in the business for 40 years. It may be interesting for someone to write about the changes in selling diamonds over the years. When I began, if it was “pretty” and “sparkled,” it sold. Then, over the years, we became more and more technical, way beyond the 4 C’s. Today, we are back to reeducating ourselves to sell with emotion and feeling in order to combat the web. — Jon Walp, Long Jewelers, Virginia Beach, VA

The business is changing rapidly and our biggest challenge is to keep up with it. At least let’s have some fun on the way! — Peter Stavrianidis, Venus Jewelers, Somerset, NJ

Green Day

Loved reading about the other green store ideas. It’s this type of innovation and adaptation that will keep jewelry stores relevant in the changing retail landscape. — Chris Wattsson, Wattsson & Wattsson Jewelers, Marquette, MI

Green is good, but it can be overemphasized. — James Sickinger, Sickinger’s Jewelry, Lowell, IN 

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Keep on Lovin’ You

INSTORE magazine is a staple in our lunchroom and on our conference table. It has a wealth of valuable information for every employee in every position in every company. It is a “must” tool of the trade. — Tim Quigley, TQ Diamonds, Madison, WI

Hidden Charms

I feel bad about the death of the beads. — Cathy McMurray, The Hunt House, Huntsville, Ontario, Canada


This article originally appeared in the January 2018 edition of INSTORE.

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Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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INSTORE

Jewelers and the Millennial Aftermath … and More Reader Letters for December

mm

Published

on

Jewelers and the Millennial Aftermath … and More Reader Letters for December

Ch-Ch-Changes

Millennials are tough. They don’t mind spending money on tech gadgets but don’t seem to have a lot of interest in jewelry. — Charles Hood, C.B. Hood Diamond Co., Santa Maria, CA


I have been in the business for 40 years. It may be interesting for someone to write about the changes in selling diamonds over the years. When I began, if it was “pretty” and “sparkled,” it sold. Then, over the years, we became more and more technical, way beyond the 4 C’s. Today, we are back to reeducating ourselves to sell with emotion and feeling in order to combat the web. — Jon Walp, Long Jewelers, Virginia Beach, VA

The business is changing rapidly and our biggest challenge is to keep up with it. At least let’s have some fun on the way! — Peter Stavrianidis, Venus Jewelers, Somerset, NJ

Green Day

Loved reading about the other green store ideas. It’s this type of innovation and adaptation that will keep jewelry stores relevant in the changing retail landscape. — Chris Wattsson, Wattsson & Wattsson Jewelers, Marquette, MI

Advertisement

Green is good, but it can be overemphasized. — James Sickinger, Sickinger’s Jewelry, Lowell, IN 

Keep on Lovin’ You

INSTORE magazine is a staple in our lunchroom and on our conference table. It has a wealth of valuable information for every employee in every position in every company. It is a “must” tool of the trade. — Tim Quigley, TQ Diamonds, Madison, WI

Hidden Charms

I feel bad about the death of the beads. — Cathy McMurray, The Hunt House, Huntsville, Ontario, Canada


This article originally appeared in the January 2018 edition of INSTORE.

Advertisement

SPONSORED VIDEO

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

Promoted Headlines

Most Popular