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Jewelers and the Millennial Aftermath … and More Reader Letters for December

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Ch-Ch-Changes

Millennials are tough. They don’t mind spending money on tech gadgets but don’t seem to have a lot of interest in jewelry. — Charles Hood, C.B. Hood Diamond Co., Santa Maria, CA


I have been in the business for 40 years. It may be interesting for someone to write about the changes in selling diamonds over the years. When I began, if it was “pretty” and “sparkled,” it sold. Then, over the years, we became more and more technical, way beyond the 4 C’s. Today, we are back to reeducating ourselves to sell with emotion and feeling in order to combat the web. — Jon Walp, Long Jewelers, Virginia Beach, VA

The business is changing rapidly and our biggest challenge is to keep up with it. At least let’s have some fun on the way! — Peter Stavrianidis, Venus Jewelers, Somerset, NJ

Green Day

Loved reading about the other green store ideas. It’s this type of innovation and adaptation that will keep jewelry stores relevant in the changing retail landscape. — Chris Wattsson, Wattsson & Wattsson Jewelers, Marquette, MI

Green is good, but it can be overemphasized. — James Sickinger, Sickinger’s Jewelry, Lowell, IN 

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Keep on Lovin’ You

INSTORE magazine is a staple in our lunchroom and on our conference table. It has a wealth of valuable information for every employee in every position in every company. It is a “must” tool of the trade. — Tim Quigley, TQ Diamonds, Madison, WI

Hidden Charms

I feel bad about the death of the beads. — Cathy McMurray, The Hunt House, Huntsville, Ontario, Canada


This article originally appeared in the January 2018 edition of INSTORE.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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INSTORE

Jewelers and the Millennial Aftermath … and More Reader Letters for December

mm

Published

on

Ch-Ch-Changes

Millennials are tough. They don’t mind spending money on tech gadgets but don’t seem to have a lot of interest in jewelry. — Charles Hood, C.B. Hood Diamond Co., Santa Maria, CA


I have been in the business for 40 years. It may be interesting for someone to write about the changes in selling diamonds over the years. When I began, if it was “pretty” and “sparkled,” it sold. Then, over the years, we became more and more technical, way beyond the 4 C’s. Today, we are back to reeducating ourselves to sell with emotion and feeling in order to combat the web. — Jon Walp, Long Jewelers, Virginia Beach, VA

The business is changing rapidly and our biggest challenge is to keep up with it. At least let’s have some fun on the way! — Peter Stavrianidis, Venus Jewelers, Somerset, NJ

Green Day

Loved reading about the other green store ideas. It’s this type of innovation and adaptation that will keep jewelry stores relevant in the changing retail landscape. — Chris Wattsson, Wattsson & Wattsson Jewelers, Marquette, MI

Advertisement

Green is good, but it can be overemphasized. — James Sickinger, Sickinger’s Jewelry, Lowell, IN 

Keep on Lovin’ You

INSTORE magazine is a staple in our lunchroom and on our conference table. It has a wealth of valuable information for every employee in every position in every company. It is a “must” tool of the trade. — Tim Quigley, TQ Diamonds, Madison, WI

Hidden Charms

I feel bad about the death of the beads. — Cathy McMurray, The Hunt House, Huntsville, Ontario, Canada


This article originally appeared in the January 2018 edition of INSTORE.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular