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The New TruCustom From Frederick Goldman, and More Service News for March

Plus a new catalog dedicated to wedding party gifts from Kelly Waters.

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Say Yes to Custom

FredErick Goldman, Inc., has recently launched a one-stop solution for clients who are looking to create custom-designed engagement rings, stackable rings, or anniversary bands. The manufacturer’s new service, TruCustom, makes it easier than ever for retailers to help customers achieve their custom bridal dreams. fgoldman.com

Rest Assured

Gemological Science International (GSI) has launched Assurance by GSI, a multi-faceted initiative that offers various services for retailers. The new initiative includes an e-commerce fulfillment program and drop-ship service to consumers, as well as GSI’s quality control for new merchandise. gemscience.net

Presents for Your People

Kelly Waters has released a new catalog dedicated to wedding party gifts. Even better, each item is shipped from Kelly Waters to the retailer’s store within 72 hours, so you don’t have to worry about having enough inventory on hand for that one couple with 15 bridesmaids. kellywaters.com

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What’s Next for Text

Star gems’ chat tool, TextMeChat, has a new extension called SellByText. The add-on subscription option adds the ability to create products and catalogs, manage social media, hold live selling events, handle payments, and more. textmechat.com

View True

TrueView AR is a virtual try-on system designed to be accessible to all types of jewelry e-comm businesses. Shoppers can switch metal, gemstone, and other options in try-on mode, making it easier than ever for your customers to fall in love with your products. Even better: TrueView AR’s sophisticated multi-application system is compatible with any existing e-commerce platform. trueviewar.com

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SPONSORED VIDEO

How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."

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