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The New TruCustom From Frederick Goldman, and More Service News for March

Plus a new catalog dedicated to wedding party gifts from Kelly Waters.

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Say Yes to Custom

FredErick Goldman, Inc., has recently launched a one-stop solution for clients who are looking to create custom-designed engagement rings, stackable rings, or anniversary bands. The manufacturer’s new service, TruCustom, makes it easier than ever for retailers to help customers achieve their custom bridal dreams. fgoldman.com

Rest Assured

Gemological Science International (GSI) has launched Assurance by GSI, a multi-faceted initiative that offers various services for retailers. The new initiative includes an e-commerce fulfillment program and drop-ship service to consumers, as well as GSI’s quality control for new merchandise. gemscience.net

Presents for Your People

Kelly Waters has released a new catalog dedicated to wedding party gifts. Even better, each item is shipped from Kelly Waters to the retailer’s store within 72 hours, so you don’t have to worry about having enough inventory on hand for that one couple with 15 bridesmaids. kellywaters.com

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What’s Next for Text

Star gems’ chat tool, TextMeChat, has a new extension called SellByText. The add-on subscription option adds the ability to create products and catalogs, manage social media, hold live selling events, handle payments, and more. textmechat.com

View True

TrueView AR is a virtual try-on system designed to be accessible to all types of jewelry e-comm businesses. Shoppers can switch metal, gemstone, and other options in try-on mode, making it easier than ever for your customers to fall in love with your products. Even better: TrueView AR’s sophisticated multi-application system is compatible with any existing e-commerce platform. trueviewar.com

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SPONSORED VIDEO

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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