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The New TruCustom From Frederick Goldman, and More Service News for March

Plus a new catalog dedicated to wedding party gifts from Kelly Waters.

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Say Yes to Custom

FredErick Goldman, Inc., has recently launched a one-stop solution for clients who are looking to create custom-designed engagement rings, stackable rings, or anniversary bands. The manufacturer’s new service, TruCustom, makes it easier than ever for retailers to help customers achieve their custom bridal dreams. fgoldman.com

Rest Assured

Gemological Science International (GSI) has launched Assurance by GSI, a multi-faceted initiative that offers various services for retailers. The new initiative includes an e-commerce fulfillment program and drop-ship service to consumers, as well as GSI’s quality control for new merchandise. gemscience.net

Presents for Your People

Kelly Waters has released a new catalog dedicated to wedding party gifts. Even better, each item is shipped from Kelly Waters to the retailer’s store within 72 hours, so you don’t have to worry about having enough inventory on hand for that one couple with 15 bridesmaids. kellywaters.com

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What’s Next for Text

Star gems’ chat tool, TextMeChat, has a new extension called SellByText. The add-on subscription option adds the ability to create products and catalogs, manage social media, hold live selling events, handle payments, and more. textmechat.com

View True

TrueView AR is a virtual try-on system designed to be accessible to all types of jewelry e-comm businesses. Shoppers can switch metal, gemstone, and other options in try-on mode, making it easier than ever for your customers to fall in love with your products. Even better: TrueView AR’s sophisticated multi-application system is compatible with any existing e-commerce platform. trueviewar.com

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You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”

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