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The New TruCustom From Frederick Goldman, and More Service News for March

Plus a new catalog dedicated to wedding party gifts from Kelly Waters.

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Say Yes to Custom

FredErick Goldman, Inc., has recently launched a one-stop solution for clients who are looking to create custom-designed engagement rings, stackable rings, or anniversary bands. The manufacturer’s new service, TruCustom, makes it easier than ever for retailers to help customers achieve their custom bridal dreams. fgoldman.com

Rest Assured

Gemological Science International (GSI) has launched Assurance by GSI, a multi-faceted initiative that offers various services for retailers. The new initiative includes an e-commerce fulfillment program and drop-ship service to consumers, as well as GSI’s quality control for new merchandise. gemscience.net

Presents for Your People

Kelly Waters has released a new catalog dedicated to wedding party gifts. Even better, each item is shipped from Kelly Waters to the retailer’s store within 72 hours, so you don’t have to worry about having enough inventory on hand for that one couple with 15 bridesmaids. kellywaters.com

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What’s Next for Text

Star gems’ chat tool, TextMeChat, has a new extension called SellByText. The add-on subscription option adds the ability to create products and catalogs, manage social media, hold live selling events, handle payments, and more. textmechat.com

View True

TrueView AR is a virtual try-on system designed to be accessible to all types of jewelry e-comm businesses. Shoppers can switch metal, gemstone, and other options in try-on mode, making it easier than ever for your customers to fall in love with your products. Even better: TrueView AR’s sophisticated multi-application system is compatible with any existing e-commerce platform. trueviewar.com

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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