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The Newest Virtual Try-On From GemFind and More January 2022 Service News

Plus, 2021-2022 catalog from Royal Chain.

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Virtual Ring Reality

GemFind Digital Solutions has added a Virtual Try-On feature to its popular RingBuilder App. GemFind’s RingBuilder App lets customers have complete control while building their own dream rings. Now, the Virtual Try On Feature allows clients to see how their custom creations look on their own fingers. gemfind.com

Custom Creations

Vdora custom is a new company dedicated to bespoke custom manufacturing. Founded by industry veteran Vik Jain, Vdora’s goal is to help retailers provide an elevated and personalized experience to their clients by facilitating the process of bespoke design and custom-crafted gold and platinum jewelry. vdora.com

Digital Diamonds

Virtual Diamond Boutique (VDB), the industry’s largest virtual marketplace, has launched VDB Online Auction House, an app dedicated to B2B industry auctions. It offers industry buyers and sellers greater opportunity to connect in a secure digital environment. vdbapp.com

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Off the Chain

Royal Chain has launched its 2021-2022 catalog! The much-anticipated volume features a colorful new look and offers 500+ pages of goodness, including brand new collections in both gold and sterling silver, as well as pieces from the company’s branded collection, Phillip Gavriel. royalchain.com

TikTok Tech

Sarine is taking full advantage of technology with their new marketing campaign, which uses trendy video sharing app TikTok to post bite-sized snippets of diamond education. Sarine’s “Tech-Tok” campaign’s videos use a light, humorous approach to make diamond-buying education easily digestible for the most online generation. sarine.com

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You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”

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