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The Newest Virtual Try-On From GemFind and More January 2022 Service News

Plus, 2021-2022 catalog from Royal Chain.

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Virtual Ring Reality

GemFind Digital Solutions has added a Virtual Try-On feature to its popular RingBuilder App. GemFind’s RingBuilder App lets customers have complete control while building their own dream rings. Now, the Virtual Try On Feature allows clients to see how their custom creations look on their own fingers. gemfind.com

Custom Creations

Vdora custom is a new company dedicated to bespoke custom manufacturing. Founded by industry veteran Vik Jain, Vdora’s goal is to help retailers provide an elevated and personalized experience to their clients by facilitating the process of bespoke design and custom-crafted gold and platinum jewelry. vdora.com

Digital Diamonds

Virtual Diamond Boutique (VDB), the industry’s largest virtual marketplace, has launched VDB Online Auction House, an app dedicated to B2B industry auctions. It offers industry buyers and sellers greater opportunity to connect in a secure digital environment. vdbapp.com

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Off the Chain

Royal Chain has launched its 2021-2022 catalog! The much-anticipated volume features a colorful new look and offers 500+ pages of goodness, including brand new collections in both gold and sterling silver, as well as pieces from the company’s branded collection, Phillip Gavriel. royalchain.com

TikTok Tech

Sarine is taking full advantage of technology with their new marketing campaign, which uses trendy video sharing app TikTok to post bite-sized snippets of diamond education. Sarine’s “Tech-Tok” campaign’s videos use a light, humorous approach to make diamond-buying education easily digestible for the most online generation. sarine.com

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SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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