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The Newest Virtual Try-On From GemFind and More January 2022 Service News

Plus, 2021-2022 catalog from Royal Chain.

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Virtual Ring Reality

GemFind Digital Solutions has added a Virtual Try-On feature to its popular RingBuilder App. GemFind’s RingBuilder App lets customers have complete control while building their own dream rings. Now, the Virtual Try On Feature allows clients to see how their custom creations look on their own fingers. gemfind.com

Custom Creations

Vdora custom is a new company dedicated to bespoke custom manufacturing. Founded by industry veteran Vik Jain, Vdora’s goal is to help retailers provide an elevated and personalized experience to their clients by facilitating the process of bespoke design and custom-crafted gold and platinum jewelry. vdora.com

Digital Diamonds

Virtual Diamond Boutique (VDB), the industry’s largest virtual marketplace, has launched VDB Online Auction House, an app dedicated to B2B industry auctions. It offers industry buyers and sellers greater opportunity to connect in a secure digital environment. vdbapp.com

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Off the Chain

Royal Chain has launched its 2021-2022 catalog! The much-anticipated volume features a colorful new look and offers 500+ pages of goodness, including brand new collections in both gold and sterling silver, as well as pieces from the company’s branded collection, Phillip Gavriel. royalchain.com

TikTok Tech

Sarine is taking full advantage of technology with their new marketing campaign, which uses trendy video sharing app TikTok to post bite-sized snippets of diamond education. Sarine’s “Tech-Tok” campaign’s videos use a light, humorous approach to make diamond-buying education easily digestible for the most online generation. sarine.com

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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