Connect with us

Press Releases

Plumb Club Announces 2 New Podcasts

Both podcasts are aimed at helping retailers in the sales and marketing areas of their business.

mm

Published

on

(PRESS RELEASE) As the industry enters its most important selling season, The Plumb Club announces that two new podcasts have been added to its library of retailer educational tools and are available for download. Both podcasts, provided by Plum Club member companies are aimed at helping retailers in the sales and marketing areas of their business.

Beyond Birthstones – Telling Stories with Gems: On behalf of Plumb Club member Carl K. Gumpert, consultant Cheryl Kremkow provides expert advice on how to connect with customers using the power of storytelling. She takes the listener through five different types of stories that can be told about any gem and offers three actionable tips to help make sales more successful. Carl K. Gumpert creates diamond and gemstone jewelry and custom engagement rings. Kremkow is the former editor of Modern Jeweler Magazine and author of her own blog, Gem Obsessed.

Five Tips to Modern Marketing: For Plumb Club member Jewelmark/Renaissance Jewelry New York, Jiji Lee, marketing director, highlights how investing in digital marketing is now “a must” for retailers – spotlighting evolving consumer shopping habits and discussing the audience migration to modern-day marketing channels from historically popular ones. Lee provides insight into “inspirational audiences” and “aspirational audiences” and how to target messaging and content to provide “the right message to the right audience at the right time.” Further, she advises retailers to keep up with digital marketing by monitoring what works and what does not. Jewelmark/Renaissance Jewelry New York are creators of the branded lines “Enchanted Disney Fine Jewelry” and “Hallmark Fine Jewelry”, as well as suppliers of fine diamond and gemstone jewelry set into platinum, gold and silver.

The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps that will help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available on The Plumb Club website under the “Resources” tab.

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular