(PRESS RELEASE) As the industry enters its most important selling season, The Plumb Club announces that two new podcasts have been added to its library of retailer educational tools and are available for download. Both podcasts, provided by Plum Club member companies are aimed at helping retailers in the sales and marketing areas of their business.
Beyond Birthstones – Telling Stories with Gems: On behalf of Plumb Club member Carl K. Gumpert, consultant Cheryl Kremkow provides expert advice on how to connect with customers using the power of storytelling. She takes the listener through five different types of stories that can be told about any gem and offers three actionable tips to help make sales more successful. Carl K. Gumpert creates diamond and gemstone jewelry and custom engagement rings. Kremkow is the former editor of Modern Jeweler Magazine and author of her own blog, Gem Obsessed.
Five Tips to Modern Marketing: For Plumb Club member Jewelmark/Renaissance Jewelry New York, Jiji Lee, marketing director, highlights how investing in digital marketing is now “a must” for retailers – spotlighting evolving consumer shopping habits and discussing the audience migration to modern-day marketing channels from historically popular ones. Lee provides insight into “inspirational audiences” and “aspirational audiences” and how to target messaging and content to provide “the right message to the right audience at the right time.” Further, she advises retailers to keep up with digital marketing by monitoring what works and what does not. Jewelmark/Renaissance Jewelry New York are creators of the branded lines “Enchanted Disney Fine Jewelry” and “Hallmark Fine Jewelry”, as well as suppliers of fine diamond and gemstone jewelry set into platinum, gold and silver.
The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps that will help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available on The Plumb Club website under the “Resources” tab.
Ready to Relocate? Wilkerson Makes Your Move Seamless
When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time.
"We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them.
Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."
