(PRESS RELEASE) As the industry enters its most important selling season, The Plumb Club announces that two new podcasts have been added to its library of retailer educational tools and are available for download. Both podcasts, provided by Plum Club member companies are aimed at helping retailers in the sales and marketing areas of their business.
Beyond Birthstones – Telling Stories with Gems: On behalf of Plumb Club member Carl K. Gumpert, consultant Cheryl Kremkow provides expert advice on how to connect with customers using the power of storytelling. She takes the listener through five different types of stories that can be told about any gem and offers three actionable tips to help make sales more successful. Carl K. Gumpert creates diamond and gemstone jewelry and custom engagement rings. Kremkow is the former editor of Modern Jeweler Magazine and author of her own blog, Gem Obsessed.
Five Tips to Modern Marketing: For Plumb Club member Jewelmark/Renaissance Jewelry New York, Jiji Lee, marketing director, highlights how investing in digital marketing is now “a must” for retailers – spotlighting evolving consumer shopping habits and discussing the audience migration to modern-day marketing channels from historically popular ones. Lee provides insight into “inspirational audiences” and “aspirational audiences” and how to target messaging and content to provide “the right message to the right audience at the right time.” Further, she advises retailers to keep up with digital marketing by monitoring what works and what does not. Jewelmark/Renaissance Jewelry New York are creators of the branded lines “Enchanted Disney Fine Jewelry” and “Hallmark Fine Jewelry”, as well as suppliers of fine diamond and gemstone jewelry set into platinum, gold and silver.
The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps that will help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available on The Plumb Club website under the “Resources” tab.
Exceeding Every Expectation: How Wilkerson Helped d’Original Jewelers Achieve an Outstanding Retirement Sale
When David Rees decided to retire after 34 years of serving Bellevue, Washington’s Eastside, he and his wife knew their exit from d’Original Jewelers needed to honor their decades-long commitment to customers while meeting their financial goals. Since opening in 1990, David had built a reputation as one of the area’s most trusted names for diamonds, custom jewelry, and repairs.
Understanding that a successful retirement sale requires more than just discounting merchandise, David chose Wilkerson to manage his transition. What impressed him most was their attention to detail, particularly in accounting and sales projections. The results far exceeded his expectations — the sale significantly outperformed projections, delivering exceptional financial results that surpassed his retirement goals.
“They were always there for support. If we needed anything, they were able to accomplish that,” David shares. For jewelers contemplating retirement, David’s experience demonstrates Wilkerson’s proven ability to deliver outstanding results while providing comprehensive support throughout the entire process. His recommendation? “100% yes.”
