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The Plumb Club Hosts Second Roundtable

It’s happening on Wednesday, May 27 at 2pm EDT.

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(PRESS RELEASE) NEW YORK — The retail situation is changing at a rapid rate right now. As retailers are reopening, or planning to reopen, they face many new unforeseen liabilities and challenges in the “new normal”. Therefore, The Plumb Club will host a timely and much-needed webinar on Wednesday, May 27 at 2pm EDT. The webinar will help retailers understand the issues that they will face as they get their businesses back on track while still dealing with the COVID-19 situation.

To provide qualified insight, The Plumb Club has assembled an expert panel of leaders from the legal, cleaning and sanitizing, and sales strategies areas. Each will provide a 15-minute presentation and then attendees will be able to ask questions in real-time.

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The webinar, which will be moderated by Lawrence Hess, executive director of The Plumb Club, will include the following renowned experts:

Tiffany StevensTiffany Stevens, CEO and general counsel, JVC will talk about how, as you reopen now, you can protect yourself from long-term liability later. She will discuss possible liabilities surrounding HR/employment lawsuits in the “new normal, policies and communications with team and customers, as well as how to decide when to reopen, or perhaps even reclose. Further, she will discuss long-term liability in the digital space and legal issues that come along with selling online.

Kristie NicolosiKristie Nicolosi, president & CEO of The Kingswood Company, will cover a number of topics regarding jewelry cleaning and hygiene relevant to both in store best practices and customer communications in this new world of hyper-clean hand hygiene. In particular, she will give highlights on the differences between cleaning and disinfecting, how soap works, how to talk to your customers online about care and cleaning today and tomorrow, and why jewelry care should be included in every transaction in the new selling environment.

Kate PetersonKate Peterson, founder and president, Performance Concepts will speak on the expected consumer behavior shifts stores will see and how both an effective selling process and the quality relationships that have been instrumental to many businesses can be handled from an approachable distance. She will provide strategies for re-engaging existing clients and engaging new ones – including strategies for those with stores in tourist areas.

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“As we rapidly move into the next and newest phase of this pandemic, there is a lot to consider”, explains Michael Lerche, President of The Plumb Club. “There has not been a precedent set for what we are facing as an industry. Stores have already opened, or are about to reopen, and many guidelines are still hazy. Meanwhile, we need to move forward with our eyes open, being cautious of the issues that this ‘new normal’ will bring. We hope that our webinar will be able to provide some clarity on what to expect and consider as we move forward.”

Participation is open to all retailers. Register for the webinar at The Plumb Club Resource page https://plumbclub.com/resources/ or by using the following link.

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SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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