(PRESS RELEASE) NEW YORK — The Plumb Club’s January 2025 podcasts from jewelry industry experts focus on information about two product categories that provide retailers with attainable price points and new customer segments to attract. Each podcast provides experienced insights and effective tools to help retailers identify new markets, as well as stand out in the minds of their customers.
Pearls are Poised for Retailer Success: Pearls are not only on-trend, they are an excellent and saleable product category that allows retailers to reach desired price points, attract new emerging market customers, and grow traditional market share with a continuous supply of bridal customers. Kathy Grenier and Lauren Basler of Imperial Pearl help listeners identify new pearl trends, new potential customers and new ways to reach out to the traditional market segment. Imperial Pearl is the preeminent global source, not only for the finest pearls crafted by nature’s hand, but also for the most beautiful classic and contemporary pearl jewelry crafted by the hand of man.
A Jewelers Guide to Vermeil: Ever since 18th century France, vermeil has been popular for providing consumers and retailers with a variety of benefits. Of course, the high perceived value in the look of solid gold is only one of its many features, which includes attainable price points, heightened durability, hypoallergenic properties and resistance to both wear and tarnish. Victor Weinman of Original Designs (ODI Jewelry) provides retailers with a complete understanding of this product category, its best manufacturing practices, and low maintenance care. ODI is a member firm of the Taché Alliance, a group of leading diamonds and fine jewelry companies operating in 20 countries on five continents.
The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available on The Plumb Club website under the “Resources“.
