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The Plumb Club Provides Industry Learning From Member Companies

Member podcasts will give valuable insights to help retailers .

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(PRESS RELEASE) As part of fulfilling its mission statement of helping to shape the jewelry industry, The Plumb Club announced that it will share the wealth of knowledge, experience and insights, contained in its esteemed membership and key member personnel, with the jewelry industry at large. Plumb Club Members were asked to develop topics that are of interest and relevance to jewelry retailers today, based upon their own unique skill sets and expertise. With the success of The Plumb Club podcast series, these opportunities to learn from some of the most intelligent minds in the industry will be delivered via podcast recorded directly by the member.

“The brain trust contained within our membership is astounding”, said Michael O’Connor marketing director for The Plumb Club. “Our members are some of the most intelligent, respected and well-known people in the industry. Therefore, we decided to highlight their immense knowledge and insight to help retailers.”

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The first two member podcasts are available for download as of August 3.

Responsible Practices As a Company Strategy

Marketing leader Mark Hanna showcases how companies who demonstrate responsible practices have a competitive advantage – specifically with Gen Z and Millennial consumers. He provides consumer research statistics that point out the importance of “purposeful and responsible” consumption, illustrating how this can be an effective company strategy. Mark Hanna is the Chief Marketing Officer of The Richline Group, A Berkshire Hathaway company, the foremost manufacturer and marketer of precious metals and materials and Plumb Club member.

Focus on a New Clean: Tips to Clean, Engage and Grow Revenue

Kristie Nicolosi helps listeners understand the differences between cleaning and disinfecting. She provides great ideas on why and how stores should talk to customers about jewelry care and gives consumer insights on why a customer wants to buy jewelry care and cleaning products from their jewelry retailer. Kristie Nicolosi is the CEO of The Kingswood Company, a Plumb Club member and the leading innovator of high-quality, private-label jewelry care products.

The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps that will help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available on The Plumb Club website under the “Resources” tab.

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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