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The Plumb Club Provides Industry Learning From Member Companies

Member podcasts will give valuable insights to help retailers .

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(PRESS RELEASE) As part of fulfilling its mission statement of helping to shape the jewelry industry, The Plumb Club announced that it will share the wealth of knowledge, experience and insights, contained in its esteemed membership and key member personnel, with the jewelry industry at large. Plumb Club Members were asked to develop topics that are of interest and relevance to jewelry retailers today, based upon their own unique skill sets and expertise. With the success of The Plumb Club podcast series, these opportunities to learn from some of the most intelligent minds in the industry will be delivered via podcast recorded directly by the member.

“The brain trust contained within our membership is astounding”, said Michael O’Connor marketing director for The Plumb Club. “Our members are some of the most intelligent, respected and well-known people in the industry. Therefore, we decided to highlight their immense knowledge and insight to help retailers.”

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The first two member podcasts are available for download as of August 3.

Responsible Practices As a Company Strategy

Marketing leader Mark Hanna showcases how companies who demonstrate responsible practices have a competitive advantage – specifically with Gen Z and Millennial consumers. He provides consumer research statistics that point out the importance of “purposeful and responsible” consumption, illustrating how this can be an effective company strategy. Mark Hanna is the Chief Marketing Officer of The Richline Group, A Berkshire Hathaway company, the foremost manufacturer and marketer of precious metals and materials and Plumb Club member.

Focus on a New Clean: Tips to Clean, Engage and Grow Revenue

Kristie Nicolosi helps listeners understand the differences between cleaning and disinfecting. She provides great ideas on why and how stores should talk to customers about jewelry care and gives consumer insights on why a customer wants to buy jewelry care and cleaning products from their jewelry retailer. Kristie Nicolosi is the CEO of The Kingswood Company, a Plumb Club member and the leading innovator of high-quality, private-label jewelry care products.

The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps that will help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available on The Plumb Club website under the “Resources” tab.

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Whether you want to go fishing — or enjoy some of the other good things life has to offer — you can take a cue from Jim Adair and choose Wilkerson to run your retirement sale. After 38 years in business, Adair decided it was time to enjoy some free time. His Missoula, Montana store, Adair Jewelers, will stay in business but without him at the helm. It was the perfect opportunity to call in the experts in retirement sales. Adair says he spoke to a lot of people who have done retirement sales to help him make his decision and he chose Wilkerson. “Wilkerson seemed to have the best set up, the best organization, the most current marketing of any of them,” he says. “If you want to run a successful sale, you have too much money on the line to be screwing around with trying to do it yourself.”

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