(PRESS RELEASE) As part of fulfilling its mission statement of helping to shape the jewelry industry, The Plumb Club announced that it will share the wealth of knowledge, experience and insights, contained in its esteemed membership and key member personnel, with the jewelry industry at large. Plumb Club Members were asked to develop topics that are of interest and relevance to jewelry retailers today, based upon their own unique skill sets and expertise. With the success of The Plumb Club podcast series, these opportunities to learn from some of the most intelligent minds in the industry will be delivered via podcast recorded directly by the member.
“The brain trust contained within our membership is astounding”, said Michael O’Connor marketing director for The Plumb Club. “Our members are some of the most intelligent, respected and well-known people in the industry. Therefore, we decided to highlight their immense knowledge and insight to help retailers.”
The first two member podcasts are available for download as of August 3.
Responsible Practices As a Company Strategy
Marketing leader Mark Hanna showcases how companies who demonstrate responsible practices have a competitive advantage – specifically with Gen Z and Millennial consumers. He provides consumer research statistics that point out the importance of “purposeful and responsible” consumption, illustrating how this can be an effective company strategy. Mark Hanna is the Chief Marketing Officer of The Richline Group, A Berkshire Hathaway company, the foremost manufacturer and marketer of precious metals and materials and Plumb Club member.
Focus on a New Clean: Tips to Clean, Engage and Grow Revenue
Kristie Nicolosi helps listeners understand the differences between cleaning and disinfecting. She provides great ideas on why and how stores should talk to customers about jewelry care and gives consumer insights on why a customer wants to buy jewelry care and cleaning products from their jewelry retailer. Kristie Nicolosi is the CEO of The Kingswood Company, a Plumb Club member and the leading innovator of high-quality, private-label jewelry care products.
The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps that will help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available on The Plumb Club website under the “Resources” tab.