(PRESS RELEASE) The Plumb Club announces that after a year of research and development it will launch an additional benefit of membership – a virtual sales platform to connect members with their retail customers. The launch heralds the first phase of a longer-term strategy dubbed “TPC-365,” a three-tier immersive virtual experience that will capture the essence of The Plumb Club mission and vision and deliver it to visitors all year long.
The first phase of the cutting-edge technology is a state-of-the-art platform that diminishes the necessity for travel and will allow members to schedule and conduct effective “face-to-face” sales meetings with retailers, complete with high-resolution product images, streaming media and detailed customer-specific product information. Meetings can consist of predeveloped presentations, but also have the flexibility to pull in unscheduled elements and new products at will. The experience is a totally immersive and collaborative environment with each party able to see the other’s movements and focus, including the ability to change and reorganize a virtual “tray” assortment via a simple “drag and drop.” Additionally, supporting marketing materials may be showcased with images downloadable by retailers. Further, the platform is completely mobile-friendly for ease of use.
“Our board had identified the desire and need for virtual sales meetings in 2019,” said Lawrence Hess, executive director of The Plumb Club. “We had done some research at the end of 2019 but no one really had it completely right. Most platforms were somewhat ‘clunky.’ It became obvious in March, with rise of the pandemic, that we needed to make this a priority project for our members, so we isolated the best company and worked to customize and perfect it.”
Phase 1 of ‘TPC-365’ was created, designed and customized for The Plumb Club in an exclusive agreement with BOSS Logics leveraging their together platform. BOSS Logics is a leading provider of web-based business-solutions, designed to simplify, transform, and automate product creation, sales, and management. BOSS Logics had not only worked with a number of world-class brands such as H&M and Guinness but also proved to have a deep understanding of the intricacies of the jewelry and watch industry, as well as successful ongoing projects with respected jewelry brands and retailers.
“Virtual is the future,” added Michael Lerche, president of The Plumb Club. “Many industries have been successfully leveraging the virtual space for years. The jewelry industry has been lagging, however, now more than ever, and continuing to the future, the virtual space is essential for sustained business growth. As a club, we are thrilled to introduce ‘TPC-365.’ When complete, it will house many other elements that help us achieve our mission to the industry to Educate, Innovate and Connect while providing a much-needed sales tool to our membership at this critical time.”
“We are thrilled to be working with The Plumb Club and their esteemed members to launch the first phase of ‘TPC-365,’” said Zach Lipsky, founder and president of BOSS Logics. “The together platform not only offers huge efficiencies to both manufacturers and retailers, but more importantly, it provides an effective business-relationship-building tool and a totally collaborative experience, just like an in-person meeting would.”
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The Plumb Club member companies are currently being trained on the together platform/TPC-365, which will be rolled out for general use in September for the fourth-quarter selling season.
