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The Plumb Club’s April Podcasts Educate Retailers on Benefits of Differentiation

Positioning and product discussed by industry experts.




The Plumb Club’s April Podcasts Educate Retailers on Benefits of Differentiation

(PRESS RELEASE) NEW YORK — The Plumb Club’s April podcasts from jewelry industry experts focus on differentiation in two important areas — Product and Positioning. Each podcast provides experienced insights and effective tools to ensure they stand out in the mind of its customers.

Strategies to Brand as an Independent Jeweler: In today’s competitive marketplace, a savvy retailer sets himself apart from competition. Sam Sandberg points out that a key component of differentiation is the creation of the store’s “brand”. This goes far beyond the descriptive rendering of brands and extends to the emotional connection and passion a store instils into its customers. He discusses various brand positionings and illustrates how underpinning elements, used in-store and throughout all communication touch-points, help to telegraphically convey the store’s brand positioning and connect with a customer. Sam Sandberg is the chairman of A.Jaffe, a company whose legacy dates back to 1892. The company is one of the only 19th century jewelers still active in New York City, continuing to stand for the same superior standards of quality and trust as it did when founded.

Contemporary Metals in Today’s Jewelry Stores: Consumers have a new appreciation and desire for something different. This makes contemporary metal bands a significant growth opportunity for the independent jeweler. John Skaret points out the increased value perception of contemporary metals to today’s consumer and discusses four elements that drive expectation and desire. He timelines the history of contemporary metals in jewelry and takes the listener through a number of these metals and their characteristics, pointing out how each provides specific benefits to wear, use or appearance. Finally, he offers ways to market and sell these bands to a new-found customer base. John Skaret is the Vice President of Sales, Independent Division for Frederick Goldman, Inc., a company providing their network of retailers with the highest level of service, innovation, product design and long-term expertise.

The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available on The Plumb Club website under the “Resources ” tab.



She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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