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Line Time: By the Way, My Name Is …

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THE SITUATION
You want to build rapport with a customer. Plus, you simply want to find out his or her name.  
SOURCE: BRAD HUISKEN 

BY THE WAY, MY NAME IS …

WHY YOU SAY IT
The customer will: A. give you his or her first name; B. say he or she is ?Mr./Ms./Mrs. _____,? which means you haven’t yet established a relationship entitling you to a first name; or C. say something like ?That’s nice,? which means you’ve got your work cut out for you, or you should turn over the sale.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Line Time

Line Time: By the Way, My Name Is …

mm

Published

on

THE SITUATION
You want to build rapport with a customer. Plus, you simply want to find out his or her name.  
SOURCE: BRAD HUISKEN 

BY THE WAY, MY NAME IS …

WHY YOU SAY IT
The customer will: A. give you his or her first name; B. say he or she is ?Mr./Ms./Mrs. _____,? which means you haven’t yet established a relationship entitling you to a first name; or C. say something like ?That’s nice,? which means you’ve got your work cut out for you, or you should turn over the sale.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular