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Line Time: Which of These Two Pieces Is Your Favorite?

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SITUATION
One of your customers is wavering on the purchase ? she lacks confidence. Point to the selection of jewelry she’s looking at and give her this choice of two positives: 

“WHICH OF THESE TWO PIECES IS YOUR FAVORITE

HOW TO SAY IT
Once she’s made her choice, reassure her by saying, ?Excellent choice!? This will give her a boost of confidence and make her feel more personally tied to the piece she’s chosen.  

Source: INSTORE

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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Line Time

Line Time: Which of These Two Pieces Is Your Favorite?

mm

Published

on

SITUATION
One of your customers is wavering on the purchase ? she lacks confidence. Point to the selection of jewelry she’s looking at and give her this choice of two positives: 

“WHICH OF THESE TWO PIECES IS YOUR FAVORITE

HOW TO SAY IT
Once she’s made her choice, reassure her by saying, ?Excellent choice!? This will give her a boost of confidence and make her feel more personally tied to the piece she’s chosen.  

Source: INSTORE

Advertisement

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular