Connect with us

Line Time

Line Time: Which of These Two Pieces Is Your Favorite?

mm

Published

on

SITUATION
One of your customers is wavering on the purchase ? she lacks confidence. Point to the selection of jewelry she’s looking at and give her this choice of two positives: 

“WHICH OF THESE TWO PIECES IS YOUR FAVORITE

HOW TO SAY IT
Once she’s made her choice, reassure her by saying, ?Excellent choice!? This will give her a boost of confidence and make her feel more personally tied to the piece she’s chosen.  

Source: INSTORE

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular