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Line Time: Which of These Two Pieces Is Your Favorite?

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SITUATION
One of your customers is wavering on the purchase ? she lacks confidence. Point to the selection of jewelry she’s looking at and give her this choice of two positives: 

“WHICH OF THESE TWO PIECES IS YOUR FAVORITE

HOW TO SAY IT
Once she’s made her choice, reassure her by saying, ?Excellent choice!? This will give her a boost of confidence and make her feel more personally tied to the piece she’s chosen.  

Source: INSTORE

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Line Time

Line Time: Which of These Two Pieces Is Your Favorite?

mm

Published

on

SITUATION
One of your customers is wavering on the purchase ? she lacks confidence. Point to the selection of jewelry she’s looking at and give her this choice of two positives: 

“WHICH OF THESE TWO PIECES IS YOUR FAVORITE

HOW TO SAY IT
Once she’s made her choice, reassure her by saying, ?Excellent choice!? This will give her a boost of confidence and make her feel more personally tied to the piece she’s chosen.  

Source: INSTORE

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular