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My Life and Sanity Files

Sanity Files: Babs Noelle



The Sanity Files: Babs Noelle

How top jewelers keep their cool in a crazy world

Babs Noelle

Published in the January 2013 issue

Alara Jewelry, Bozeman, MT

European-trained master jeweler. Happy, albeit slightly nutty, retailer
of 58 designer jewelry lines. Knucklehead in charge at Alara Jewelry.

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Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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