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My Life and Sanity Files

Sanity Files: Babs Noelle



The Sanity Files: Babs Noelle

How top jewelers keep their cool in a crazy world

Babs Noelle

Published in the January 2013 issue

Alara Jewelry, Bozeman, MT

European-trained master jeweler. Happy, albeit slightly nutty, retailer
of 58 designer jewelry lines. Knucklehead in charge at Alara Jewelry.



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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