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The Secrets to a Successful Holiday Season

Use these time-tested methods to inspire your sales team and “wow” your customers!




It’s never too late to reinvigorate your holiday diamond sales. You can do this by making sure your sales team is prepared, your clienteling skills are polished and your diamond jewelry is right on target for today’s customers. In this webinar, Asaf Herskovitz, CEO of GN Diamond and Shane Decker, the jewelry industry’s leading sales trainer, discuss the secrets to a successful holiday selling season, what diamonds and diamond jewelry to stock for maximum sales, how to use clienteling to your maximum diamond sales advantage and why it’s important to perfect the add-on diamond sale.



When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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