The Secrets to a Successful Holiday Season

Use these time-tested methods to inspire your sales team and “wow” your customers!

Published

3 years ago

December 20, 2022

It’s never too late to reinvigorate your holiday diamond sales. You can do this by making sure your sales team is prepared, your clienteling skills are polished and your diamond jewelry is right on target for today’s customers. In this webinar, Asaf Herskovitz, CEO of GN Diamond and Shane Decker, the jewelry industry’s leading sales trainer, discuss the secrets to a successful holiday selling season, what diamonds and diamond jewelry to stock for maximum sales, how to use clienteling to your maximum diamond sales advantage and why it’s important to perfect the add-on diamond sale.

After 35 Years in Kent, Bonaci Fine Jewelers Found the Right Partner to Close the Right Way

Bob Bonaci spent 35 years building a jewelry business and community presence in Kent, Washington. When he decided it was time to retire, he knew the process would take careful planning — and the right help. Fellow jewelers who’d been through it pointed him to Wilkerson. The results exceeded expectations. Wilkerson’s hands-off approach let Bonaci step back while the team handled every detail, meeting his personal and financial goals throughout. “It is phenomenal, the success that we’ve had.” Watch Bob share his retirement story.